The unmistakable look of hungover skin—dehydrated and ruddy from all the dilated blood vessels—doesn’t exactly recommend alcohol as a tonic for your complexion. But a new gin launching this month aims to make happy hour more beauty promoting by giving your go-to cocktail a collagen injection.
The creators of CollaGin, Camilla Brown and Liz Beswick from Oxford, England, set out to create a clean, classic gin. The pair enhanced it by using additional skin-boosting ingredients, because “if you’re going to drink gin anyway, why not drink one with added bonuses?”
Collagen is a protein found in the body’s connective tissues. It’s essential to the suppleness, elasticity, and renewal of our skin, but as we age our collagen stores naturally become depleted. That’s how wrinkles begin to form.
Consuming powdered or liquid collagen has become a major beauty trend (it’s easier for the body to assimilate as opposed to applying it directly to the skin via anti-aging creams), and if you’re going to be drinking collagen anyway why not in a boozy cocktail?
What’s more, CollaGin is also enhanced with anti-aging botanicals like star anise, pink grapefruit, and orris. Brown and Beswick suggest drinking it the classic way, with ice, tonic water, and a slice of citrus fruit — AKA the “skin and tonic.”