As cinemas search for new ways of bringing back customers through their doors, IMAX, in association with ODEON, hope that the latest version of Virtual Reality technology will be the answer. We test out IMAX VR to see if the hype is justified.
For many, VR still represents a fledgling technology that failed to deliver a decade or so ago. The virtual worlds we remember, formed of basic polygons and rudimentary graphics, rarely worked, with cumbersome headsets and dull games. Having disappeared for a number of years since, the latest incarnation of VR is a world away from what you might have seen before, but will it ever catch on as a viable entertainment format?