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Affordable Trends From London's Mens AW18

Picture of Jill Di Donato
Fashion Editor
Updated: 19 January 2018
It’s that time of year again: Autumn/Winter ’18 shows kick off with London Mens Fashion Week. The glam, the glitz, the parties and, oh, the looks. What’s hot this season? Here are five designers to keep on your radar. And—because not everyone can shop straight off the runway—five affordable takes on the latest Autumn/Winter trends.


A-Cold-Wall show, Backstage, Fall Winter 2018, London Fashion Week Men's, UK - 08 Jan 2018
@ WWD/REX/Shutterstock

Founded by the London-based designer Samuel Ross in 2015, A-COLD-WALL* is a quickly rising label. Think Savile Row tailoring mixed with streetwear aesthetic. For AW18, utility chic is the name of the game. Add color blocking to give your outerwear panache.

Shop the look for less at ASOS with this oversized hoodie with color blocking.

2.) Henry Holland x Ben Sherman

Soz not soz #benshermanxlfwm

A post shared by Henry Holland (@henryholland) on

A post shared by Henry Holland (@henryholland) on

London’s star designer Henry Holland—recently nominated by the British Fashion Council for Best Emerging Menswear Designer—has collaborated with Ben Sherman for a special capsule collection, which debuted at Somerset House.

Shop the look for less at Topman with this ruffle shirt.

3.) John Alexander Skelton

John Alexander Skelton show, Runway, Fall Winter 2018, London Fashion Week Men's, UK - 05 Jan 2018
@ WWD/REX/Shutterstock

Known for disrupting the fashion industry, John Alexander Skelton of Central Saint Martins presented by candlelight. The look was all about knitwear, horizontal stripes, and shirt coats. This ultra new designer (he’s a very recent graduate) knows that disruption catches the eye of the fashion world.

Shop the look for less at Carhartt with this Sherpa-lined flannel.

4.) MYne

Maison Mihara Yasuhiro show, Runway, Spring Summer 2018, London Fashion Week Men's, UK - 11 Jun 2017
@ Carlos Lopez-Barillas/SilverHub/REX/Shutterstock

Misara Yasuhiro has been a Tokyo darling showing at London Fashion Week for many years. This season, he brings his streetwear label, MYne, to London’s Mens Fashion Week. Yes, this is what all the cool kids will be wearing.

Shop the look for less at ASOS with this sweatshirt with a sheer layer.

5.) Oiboy

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South London’s street label Oiboy could be the next Vetements. Known for satirical slogans, Oiboy also isn’t afraid to go for daring masculine silhouettes.

Shop the look for less at Topman with these charcoal acid-wash joggers.