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© Sarah & Austin Houghton-Bird/Flickr
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The Spice Girls' Best Fashion Moments, 20 Years On From <i>That</i> Union Jack Dress

Picture of Remy Millar
Updated: 22 February 2017
Twenty years ago today, The Spice Girls performed at the 1997 Brit Awards. Their lyrics addressed the value of female friendship over romantic relationships, and became anthems for female empowerment, epitomising their Girl Power philosophy. But it was Geri Haliwell’s outfit that grabbed headlines around the world the next day. It was the night she wore that Union Jack dress.

The Union Jack Dress was in fact made by Geri’s sister Karen, who sewed some tea towels to the Gucci dress Ginger Spice had been allocated, after she complained it was ‘boring’. The iconic garment was sold in auction in 1998 for £38,000, making it one of the most expensive items of pop star clothing ever sold in the UK.

In celebration of the 20th anniversary of Geri wearing the Union Jack dress, arguably the outfit video that cemented their place in the sartorial hall of fame, Culture Trip takes a look back at 10 of the Spice Girls’ music videos that changed the history of British fashion (viva) forever.

Kenny Ho is the stylist credited with developing the individual looks of Posh, Sporty, Scary, Ginger, and Baby; however, it was their fresh, feisty sassitude that grabbed headlines and won places in the hearts of millions.

Keep your eyes peeled for iconic sartorial moments: the downright dangerous chokers with spikes long enough to take eyes out; the bare midriffs that will make your kidneys ache; the Buffalo platform trainers that every girl would happily break their ankles for; the synthetic fibres, from PVC to polyester, spandex to latex; the bondage, the sequins, the shearling; the face-framing tendrils and stripy blond highlights; the catsuits, the shell suits, the trouser suits, the birthday suits. We could go on, but we’ll let the videos do the talking. So enjoy, take inspiration, and let us know if you find out what “zig-a-zig-ah” really means.

“Wannabe” (1996)

“Say You’ll Be There” (1996)

“2 Become 1” (1996)

“Spice Up Your Life” (1997)

“Who Do You Think You Are?” (1996)

“Stop” (1997)

“Holler” (2000)

“Too Much” (1997)

“Let Love Lead The Way” (2000)

“Goodbye” (2000)