A Brief History of Viktor & Rolf
Victor & Rolf have always been daring fashion designers. In 1998, they put on an unauthorised catwalk presentation during Paris Fashion Week. This show parodied the late twentieth century’s fears and anxieties while challenging haute couture’s standard practises. Models were dressed in oversized outfits, stuffed with balloons, creating a silhouette that resembled the ominous outline of a mushroom cloud. One of these dresses made Time’s picture of the week, drawing Victor & Rolf directly into the limelight.
For them, the catwalk is a laboratory where ideas are tested rather than presented. Often, their contributions to fashion shows turn into full blown performance pieces that combine theatrics with experimentation. In 1999, they presented Russian Doll. This haute couture collection was slowly layered onto model Maggie Rizer, encasing her in dress after dress. Within minutes she was completely immobile and eventually began to resemble an elaborately decorated wooden doll.
While Victor & Rolf originally made clothes that were almost unwearable, they have designed for Nêt-à-Porter and in 2006 teamed up with high street fashion chain H&M. Victor & Rolf saw this collaboration as a marriage between two colourful partners and designed their commissions around this theme. The collection’s outfits are unanimously quaint, bearing heart-shaped motifs and flowing bridal lace. Today, this line has been discontinued but can still be purchased from other fashion dealers.
Faint traces of these older wardrobes can be found in Victor & Rolf’s latest collection, demonstrating that these idiosyncratic couturiers are still ahead of their game while deeply indebted to their past.