Swiss Fashion Bloggers You Should Know

| Pixabay
| Pixabay
Photo of Sean Mowbray
28 June 2017

Combining wealth, glitz and plenty of style, discover some of the fashion bloggers who are setting the trend in Switzerland.


Kristina Bazan started Kayture in 2011 and quickly became the go to fashion blog in Switzerland by showcasing her work with some of the world’s most famous designers including Dior, Yves Saint Laurent and Dolce&Gabbana. Kristina has over 2.4 million followers on Instagram alone and in 2015, she was named Fashion Influencer of the Year by the ‘Stylight Fashion Influencer Awards’.

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Ask the Monsters

Fashion bloggers Beatrice and Geri run Ask the Monsters out of Zurich. They say their mission is to bring some fun and entertainment to a world that’s facing “unprecedented, important challenges.” Through a regular blog that features plenty of pictures and videos, they are one of the best blogs to find out about all things to do with fashion and lifestyle in Switzerland.

Sofia Clara

Based in Lausanne, Sofia Clara’s blog centres on lifestyle and sharing her personal handmade style. DIY takes centre stage on Sofia’s site and in her posts you can find plenty of inspiration to spice up your outfits to suit your own desire. A self-proclaimed foodie, she also shares deliciously tempting recipes on her site.


Romina started her fashion blog Blaastyle at the age of 16. Now in her twenties, she’s quickly becoming an established name in Switzerland and around the world. Her blog brings together high and low fashion around a minimalist style.

Sandra’s Closet

Sandra’s Closet is the personal blog of Sandra Bauknecht, former fashion editor of Marie Claire magazine and editor in chief of L’Officiele Switzerland. Sandra presents her personal style tips, as well as the occasional look at hot items before they appear in fashion magazines.

The Lips Brothers

Oliver is a male model who first started blogging out of a love for fashion, while Moritz is a photographer. with a penchant for film-making. Together, they are the Lips Brothers. At first Moritz was a skeptic about his brother’s blogging, but now he takes many of the photos that appear on their blog. It’s the place to look for the latest men’s fashion coming out of Switzerland, with an added touch of humility.

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