The Swedish Fashion Bloggers You Need to Follow

Swedish style is minimal, timeless and effortlessly chic | Pixabay
Swedish style is minimal, timeless and effortlessly chic | Pixabay
Photo of Judi Lembke
25 July 2017

Swedish fashion bloggers are all about Scandinavian style, but while Scandi style is best known for its cool, minimalistic flavour, it’s so much more than that. It is said that nearly 40% of Swedish women aged 16-25 run a blog, and many of those focus on fashion, so it comes as no surprise that there are some great fashion bloggers putting out great work. Here are the ones you should follow.

Carolines Mode

She’s one of Sweden’s most well-known and long-established fashion bloggers and her style has evolved into cool sophistication that is never overly done. What makes Caroline especially popular is that her style is accessible: you can see yourself picking up any number of pieces showcased and incorporating them into your own wardrobe – which is exactly what you want from a top-notch fashionista.

#lookoftheday wearing #espritxopeningceremony and #rebeccaminkoffbag #streetstyle #stockholm

A post shared by Caroline Blomst (@carolineblomst) on

Angelica Blick

Sexy and outdoorsy, with plenty of beachwear front and centre, Angelica Blick has the tousled blonde hair and killer beach body of many a Scandinavian dream. While she can certainly rock a bikini, she also knows how to make sexy cool, and outdoorsy fashionable.

Fields of gold 🌾 wearing my babygirls design #ABADxBIKBOK

A post shared by Angelica Blick (@angelicablick) on

Felicia Åkerström

This Swedish transplant took her Scandi style with her when she relocated to New York, mixing her kind of cool with the cool of the city that never sleeps. Sleek and subtle, with an enviable sophistication that is more Upper East Side than Alphabet City. It’s a trait shared by many a Swedish fashion blogger and she’s on the shortlist of those who do it best.

Next time I'll be wearing white 👰🏽💍 #feliciasaysoui

A post shared by Felicia Akerstrom Ma (@fakerstrom) on

Ebba Zingmark

Not all models can pull together a unique look without a team of stylists, editors, and myriad other fashionistas, but this model, based between Gothenburg and Berlin, has a style that is young, fresh, and all her own.

shalom Berlin I'm off to sun and palm trees ☀️

A post shared by Ebba Zingmark (@ebbazingmark) on

Kenza Zouiten

Kenza’s infectious smile is a welcome respite from some of the more serious-looking bloggers our there. She’s not trying to reproduce some moody model’s look – instead she seems to be enjoying life to the fullest while looking fabulous.


A post shared by Kenza Zouiten (@kenzas) on

Isabelle Pedersen

Even during pregnancy, this beautiful woman makes every look seem effortless and oh-so-stylish. She’s been on the scene for a while, developing a very cool and almost other-worldly imprint and, while it has evolved with her life, she remains at her core a fashionista’s fashionista.

Julian Hernandez

It’s not just the Swedish women who can rock a great look – the men up in Northern Europe are just as stylish, if not more-so. Julian Hernandez is a fantastic combination of street and sophisticated, with a healthy dose of hipster thrown into the mix. While the look is for men, the ladies could grab a few ideas as well.

Bringing the chocolate cake to the midsummer party 🍫🍫 #NYC #midsommar

A post shared by JULIAN HERNANDEZ (@mrjulls) on

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