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Swedish fashion bloggers are all about Scandinavian style, but while Scandi style is best known for its cool, minimalistic flavour, it’s so much more than that. It is said that nearly 40% of Swedish women aged 16-25 run a blog, and many of those focus on fashion, so it comes as no surprise that there are some great fashion bloggers putting out great work. Here are the ones you should follow.
She’s one of Sweden’s most well-known and long-established fashion bloggers and her style has evolved into cool sophistication that is never overly done. What makes Caroline especially popular is that her style is accessible: you can see yourself picking up any number of pieces showcased and incorporating them into your own wardrobe – which is exactly what you want from a top-notch fashionista.
Sexy and outdoorsy, with plenty of beachwear front and centre, Angelica Blick has the tousled blonde hair and killer beach body of many a Scandinavian dream. While she can certainly rock a bikini, she also knows how to make sexy cool, and outdoorsy fashionable.
This Swedish transplant took her Scandi style with her when she relocated to New York, mixing her kind of cool with the cool of the city that never sleeps. Sleek and subtle, with an enviable sophistication that is more Upper East Side than Alphabet City. It’s a trait shared by many a Swedish fashion blogger and she’s on the shortlist of those who do it best.
Not all models can pull together a unique look without a team of stylists, editors, and myriad other fashionistas, but this model, based between Gothenburg and Berlin, has a style that is young, fresh, and all her own.
Kenza’s infectious smile is a welcome respite from some of the more serious-looking bloggers our there. She’s not trying to reproduce some moody model’s look – instead she seems to be enjoying life to the fullest while looking fabulous.
Even during pregnancy, this beautiful woman makes every look seem effortless and oh-so-stylish. She’s been on the scene for a while, developing a very cool and almost other-worldly imprint and, while it has evolved with her life, she remains at her core a fashionista’s fashionista.
It’s not just the Swedish women who can rock a great look – the men up in Northern Europe are just as stylish, if not more-so. Julian Hernandez is a fantastic combination of street and sophisticated, with a healthy dose of hipster thrown into the mix. While the look is for men, the ladies could grab a few ideas as well.