Swedes have taken to Instagram with the same passion they take to having a fika, which means there are some seriously great Swedish Instagammers out there that you need to follow. From a disturbing dedication to coffee to a pilot documenting her life, these accounts aren’t your run-of-the-mill gorgeous blondes — they’re inspiring, fun, and dare we say, a bit whimsical.
Renowned Swedish fashion blogger Caroline Blomst may have her own newspaper fashion column these days but she still keeps her Instagram account, offering a fantastic mixture of fashion, art, interior design — as well as the odd insight into her life. She exemplifies Scandi cool with a twist.
One of Sweden’s most famous Instagrammers, Christoffer Collin has 1.3 million followers that are dedicated to him for a reason: his images are astounding, revealing the beauty in nearly everything that crosses his path — which could be anything from a village he passed through on his travels to a high-end fashion show.
Probably my personal favorite photo from my trip to Sri Lanka in collaboration with @SonyXperia is this portrait. I saw her from a distance and decided to quick up my steps and ask if she’d let me take her photo. Her English levels was non existent, but holding up my phone and saying ”photo”, that she understood. She smiled with her whole face and nodded her head, shyly. I actually asked her to stand in front of these doors as they were closed, but she opened them up, put aside the plastic bag she was carrying and posed like she had done nothing else. I said ”sthuthi”, one of the few words I learnt during my trip, meaning thank you, before I continued with my photo hunt. #WowofNow #Xperia
She’s young, beautiful, opinionated — and she’s one of Sweden’s fastest rising stars. Zara Larsson’s Instagram account is a mixture of selfies, self-promotion, and female empowerment. Basically she’s a template for today’s young Swedish woman, one who knows who she is and is living life on her own terms.
A Doll World After All
There have been ‘Barbie’ accounts before and there will be ‘Barbie’ accounts after, but this account uses the unrealistic world of dolls as a jumping off point to comment on pop culture, world events, and anything else that seems ripe for Ronny Larsson’s sharp eye. Fun, funny, and definitely thought-provoking.
Cup of Johan
Swedes are among the world’s most passionate coffee drinkers so it makes sense that someone would make an Instagram account dedicated to the java. Johan Damgaard is passionate about coffee (and a well-known roaster) and somehow manages to make endless pictures and videos about coffee — and everything related to it — mesmerising.
Stockholm’s photography museum is one of the best in the world so it makes sense that the museum’s Instagram account would be crawling with stunning images. Not only does Fotografiska highlight current exhibitions, it also features images it loves, both from its archives and from around the world. Absolute catnip to photography lovers.
From @wehaveadream.foundation Alek Wek had to flee from the civil war in South Sudan as a child. She became a world known top-model and the first African model to be featured on the cover of ELLE. Today she works for organisations that ones helped her as a refugee. ▫️ "When all of the government agencies had disappeared, the police had run out of ammunition, and life was reduced to a search for leaves that you could eat, we turned to the UNHCR. They gave us biscuits and nutritional powder, blankets, tents, and mosquito nets to keep the malaria away. If it wasn’t for them, I don’t think I’d be sitting here now. I began to work for UNHCR when I made my way into the world of fashion." ▫️ Photo: Albert Wiking #wehaveadream #fotografiska #alekwek #albertwiking
Study in Sweden
Swedish universities generally have a strong international student population and this account highlights Sweden through those students’ eyes. Images are uploaded from across the country, giving a unique perspective of the country. A great way to really ‘see’ Sweden in all its glorious diversity.
SUP 46 is one of the original startup hubs in Sweden and also one of the most successful, helping launch future unicorns such as Fishbrain and Peppy Pal. Their Instagram feed is a mixture of inspiration, news from the startup scene, and plenty of fun from their regular events. If tech is your thing, this is the account for you.
In early 2017, Evelina Utterdahl packed her bags and set out to travel the world full-time. Her account documents her adventures with the goal of inspiring young women to travel the world solo. Filled with stunning images as well as a touch of Swedish whimsy, this is for those infected with the wanderlust.
One of Sweden’s up-and-coming nature photographers, Lundqvist captures otherworldly images that are almost hard to believe. His eye for the mystical beauty of the Swedish countryside, as well as the magic of the world he travels, is second to none. Prepare for some serious eye candy.
Maria the Pilot
Female pilots remain in the minority so it’s fun to see this young Swede share her adventures, both from the cockpit and from her travels. Maria Fagerström is just 24 years old, yet she flies a B737 jet in between yoga, healthy eating, and what looks like some serious fun.