The Spirited History Of The Vermouth De Reus

Classic Martini
Classic Martini | © Ken30684/WikiCommons
Clàudia Abela

Stroll through Barcelona on a sunny Sunday, and you can be sure to stumble across crowds of people sitting outside on terraces enjoying a bottle of vermouth with their friends. The ‘vermuteo‘ – as the practice is called – is enjoying a true revival in Barcelona and other major cities in Spain and elsewhere. As popular as it is today, this spirited drink has a long history with origins in Germany and Italy as well as the Catalan city of Reus. Find out more about what makes the ‘vermut de Reus‘ so special.

Vermouth’s Origin

The etymological origin of ‘vermouth’ comes from the German word ‘wermut‘ – the name of the most important herb (Artemisia absinthium) used in the production of this fortified wine, providing it with its distinctive bitter taste. The ‘wermut‘ – or wormwood in English – is also used for the production of absinthe. The process of production is based on an infusion of herbs and fruits with white wine. Originally, vermouth was used for medicinal purposes, but in the 18th century, when the beverage arrived in Italy, the use changed. It was in the north of Italy, specifically in Torino, where vermouth started to be served as an alcoholic beverage. This is how Torino became the most important capital of production of vermouth in the world, and it’s now home to some of the most world-famous brands such as Martini or Cinzano.

Artemisia Absinthium

Catalan Vermouth

Homemade vemouth

How To Enjoy Vermouth In Reus

Since the 19th century, vermouth has never ceased to be a popular drink in Reus. For this reason, the city is perhaps one of the best places to enjoy a vermouth and discover some of the most authentic brands still around today. Nowadays, there are three wineries from Reus which export the drink on an international level; Yzaguirre, Iris (Muller) and Miró. If visiting Reus, the best way to enjoy a vermouth is on one of the popular terraces on Mercadal Square, the most symbolic square of Reus, and if possible, as an apéritif before lunchtime! Remember that the word ‘vermouth’ is not only used to refer to the drink itself but also the ever-sacred ritual of enjoying a vermouth alongside some small things to eat before lunch or dinner. Popular options are crisps, olives and tinned produce such as clams or mussels. It’s the best moment to enjoy the good company of friends, the warm weather and free time. Another place to delight in the good ritual of vermouth is El Museu del Vermut, a space where visitors can see the private collection of bottles and labels owned by Joan Tàpias, one of the biggest collectors of vermouth bottles in the world.

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