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By day, Elena Vidal is a civil engineer working in a busy office in central Madrid but by night she is the brains behind Style in Madrid, one of the Spanish capital’s hottest fashion and lifestyle blogs. The blog is essentially a style diary where Vidal chronicles her high-fashion looks, channeling the latest Madrid trends, often using the most popular Spanish high street brands.
I’m a civil engineer but I have always been in love with fashion. In 2009, I came into the fashion world by starting my own blog, Style in Madrid in order to talk about my favourite trends, to show my own looks and share beautiful content with my followers.
Spain is a beautiful country with nice weather. It’s so easy to create looks with that kind of weather. Spanish style is the typical Mediterranean style. We love beautiful details like ruffles, polka dots or floral prints. Madrid is an eclectic city with a lot of different styles so you can see a big number of different looks: preppy, boho, punk, mod… All of them are trendy in Madrid.
White T-shirt, mum jeans, platform glitter sandals and tons of attitude!
This season’s big trends are ruffles (of course), vintage 501 Levi’s shorts and wrap dresses. My favourite must-haves for this summer are two accessories: the wooden bag and espadrilles.
If you want to find beautiful pieces, you cannot miss these three Spanish brands: PD PAOLA, beautiful jewellery pieces with the best prices, Muitt Madrid, a beautiful shoe brand based in Madrid, and 6ème galerie, a fashion brand inspired by the Hamptons style.
Maybe we abuse accessories. In the world of fashion the motto is ‘less is more’ but Spanish people love the ‘all in’ looks.