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A look from Marta Ferrao's latest collection | ©  Marta Ferrao.
A look from Marta Ferrao's latest collection | © Marta Ferrao.

5 Up-and-Coming Fashion Designers In Madrid

Picture of Lori Zaino
Updated: 20 January 2017
Madrid isn’t known as one of the big fashion cities like Milan or New York, yet a growing community of talented designers call the Spanish capital home. Read on to find out who is up-and-coming this year in Madrid’s world of fashion.

Ana Locking

Ana Locking is a fashion brand founded by Madrid-based designer Ana Gonzales. While she’s been creating apparel since 2008, it’s only recently that Gonzales has gained traction on an international level. Spanish fashion tends to be national, but Ana Locking is one of the few brands that is expanding its global presence, collaborating with big names such as the Museo Reina Sofía, the American House of Madrid and even the New York Public Library. The Locking collections are always right on trend with a hint of the avant-garde. Gonzales will soon show her latest designs on the runway at Madrid’s Fashion week in February 2017.

Ana Locking designs on the runway |© Lori Zaino

Ana Locking designs on the Madrid runway | © Lori Zaino

Marta Ferrao

In 2013, Marta Ferrao relocated from the Asturias region of Spain in order to create and present her ready-to-wear collections in Madrid. Ferrao also does bespoke bridal and couture for a private roster of clients. Her feminine, wearable designs typically include dresses and jumpsuits in bold, vibrant colors, with her most recent collection for Spring/Summer 2017 focusing on different variations of necklines and cutouts, showing just the right amount of skin. Keep your eyes peeled for her new shop opening in the Salamanca neighborhood of Madrid this February.

A cutout dress from Marta Ferrao | © Marta Ferrao

A cutout dress from Marta Ferrao | © Marta Ferrao

Helena Rohner

This exclusive jewelry designer has steadily built a name for herself in Madrid. Using pure, simple lines and adding materials like wood or porcelain to her pieces, Helena Rohner always includes an element of surprise in her designs. Her newest collection takes inspiration from all over Europe: the magic of Florence, the vitality of London and the luminosity of Madrid. If you love Rohner’s jewels, you can decorate your home in her aesthetic as well. She has also collaborated with companies like Georg Jensen and Kähler to create stoneware and lamps.

Some jewelry from the Helena Rohner collection |© Helena Rohner

Jewelry from the Helena Rohner collection | © Helena Rohner

Miss Garcia

Miss Garcia’s tagline is ‘shoes with attitude,’ and that they are. The footwear is colorful and sassy, with all types of stiletto heels for a fancy night out or trendy flats to wear to work. Playful platforms (think blue toes, red ankle lacing and a chunky snakeskin heel) and classic pumps – with a twist – are all Miss Garcia signatures. Miss Garcia’s pride lies in its handcrafted pieces of ‘art’ made entirely in Spain. As such, prices aren’t exactly cheap, but you can often get a great deal during the sale period, and the quality is unbeatable. Each pair, says creator Elena Garcia, is ‘uniquely designed and made with love.’

Miss Garcia makes colorful, unique shoes | © Miss Garcia

Miss Garcia makes colorful, unique shoes | © Miss Garcia

Jorge Vázquez

A staple in Madrid’s fashion scene, Jorge Vázquez has worked with Zara, Loewe and Angel Schlesser in the past, but now dedicates his time to his JV by Jorge Vázquez collections. He also recently launched separate bridal and haute couture lines, and even a JV Petit Couture line for younger girls. Vàsquez has won several awards in the fashion sector, including the award for Best Collection and Best Young Designer from L’Oreal in past years. His designs are modern and updated, and he clearly strives to make women look and feel beautiful in his work.

Some looks from the SS17 Jorge Vázquez collection |© Lori Zaino

Some looks from the Spring/Summer 2017 Jorge Vázquez collection | © Lori Zaino