In St Petersburg, Nevsky Prospekt isn’t just a tourist attraction – it truly is the main street, pulsing to the rhythm of life in the city. A heaven for admirers of architecture, as well as foodies, drinkers and shopaholics, it also has everything a fashion lover could ask for. Here are our top fashion boutique picks.
Founded in 1988, Babochka was the first-ever private fashion boutique in USSR, and is now the biggest in St Petersburg as a high fashion boutique chain. Today, fashion lovers visit this store hunting for the latest collections of maestros of fashion world: Brioni, Giorgio Armani, Valentino, Berluti, Chanel, Dior and others.
Most of Babochka stores are located on Nevsky Prospekt in beautiful historical buildings. The store design is a fusion of classical architecture and innovative design, which is especially clearly seen in the Nevsky 152 concept store. The interior design and stock of the store are constantly changing, which keeps this boutique in the center of attention.
Babochka Gallery – Nevsky Prospekt, 153, St Petersburg, Russia
Babochka Concept Store – Nevsky Prospekt, 152, St Petersburg, Russia
Babochka Grand Hotel Europe- Nevsky Prospekt, 36, St Petersburg, Russia
If you feel like experiencing some 19th century-style shopping, you should definitely visit this place. Being one of the oldest and biggest shopping galleries in St Petersburg, Passage is located in a historical classic style building with an exquisite upper lighting which comes from the glass ceiling. Passage is filled with shops of any kind, and fashion aficionados will find some interesting gems there too. As an additional bonus, there are several shops of designer jewelry from local producers and an extensive beauty store.
Comme des Garçons
After this year’s amazing MET Gala exhibition, there are not many left in the world who haven’t heard about fashion masterpieces by Comme des Garçons. Its St Petersburg flagship store’s design was created by Rei Kawakubo specifically for this location, just like the ones in Tokyo, Paris and New York. The space of the store is created in a very particular way to exhibit the values and identity of the brand, so it is worth visiting not just for shopping, but also to explore more of the Kawakubo’s distinctive designer style.
This spot is the first in St Petersburg’s ‘dark fashion’ concept store, which specializes only in designers working in this style. ‘Dark fashion’ clothes are not the ones you would meet in a usual boutique or a concept store, although it is becoming more and more popular all over the world. If you are after something really unique, Baddesign139 is the place to go. Many of clothes they sell are available in a very limited edition and produced personally by designers. All shades of dark, as well as the finest materials and unique designs, make the clothes in this store the perfect buy for those who want to stand out.
This St Petersburg brand is famous for its female coats of the highest quality. In more than 20 years of company history, it has gained a name of one of the leading local coat designers and producers. Using the finest materials, the brand provides unique designs from their in-house team. You can find coats for all seasons, from early autumn to late spring, and the ones that will help you survive winter cold weather. And for those who need to change or add something to their purchase, there is a possibility to customize your coat right away.
This place provides serious inspiration. The Tatyana Parfionova fashion house has long become one of the symbols of St Petersburg. Highly recognized in fashion circles, Tatiana Parfionova’s distinctive style combines a love of art and nature – all pieces are hand-made, and are as acclaimed as art pieces. The fashion house is also famous for its personal approach to each client and tailored clothes: the client is encouraged to take part in the process of creation of an ideal dress, costume or the whole wardrobe.
Cashmere and Silk
This company specializes in fine materials, elegant silhouettes and smart casual style. Representing more than 100 world-known brands, such as Brunello Cucinelli, Peserico, Missoni and others, Cashmere and Silk consistently provides stylish collections for any occasion. For those who are short on time, this boutique has a personal shopping service: you call, you tell them what occasion you’re buying for, and the Cashmere and Silk stylists design a perfect outfit tailored to your needs.
This shop is situated in the Nevsky Centre shopping mall, occupying pretty much half of it. Stockmann provides a great mixture of fashion and shoe brands, great cosmetics and skincare section, among others. You can find a selection of fashion brands from all over the world here: from feminine Akhmadullina dreams to military style Bomboogie, and hundreds of others.