The Pioneers of New Russian Fashion

Measuring up in the Russian fashion world | © StockSnap/Pixabay
Measuring up in the Russian fashion world | © StockSnap/Pixabay
Photo of Olga Glioza
26 January 2018

It is difficult to unite contemporary Russian fashion under one style – more likely it is a combination of different designers, brands and their distinctive style. Some of them have already conquered the fashion world, meanwhile others are just starting. Here, we select six young fashion brands that stand out.

So Easy

This fashion brand believes style and fashion are So Easy – and all their collections are created for those who like to find their own style and stand out from the crowd. So Easy was founded by fashion photographer Alexey Olkhovoy. The identity of the brand lies in the contemporary world, it is made for ladies that enjoy their life, music, sunny days and vibes of the big city.

House of Fame

Founded by Yulia Shangina, House of Fame is creating some really great cocktail dresses. Masterfully playing with textures, layers and materials, they are offering the dresses which will make you look perfect at any event and party.


Erma clothes are embodying the concept which can be somehow called “intellectual fashion”. Bright colors, strict silhouettes and graphical motifs make a great mix and guarantee the look will stand out. The founders of the brand are Olga Busina and Alina Kashirina and their clothing line includes pretty much everything, so be sure you will find something for yourself.


For those ladies who are trying to find some feminine clothes among the hype for oversized and “boyfriend” style – Roseville is the answer. Founded by Katy Meskhi and Olga Barinova, Roseville takes its inspiration from 1950s fashion. They offer feminine silhouettes, romantic colors, plus a big selection of skirts.

Base Forms

As the name suggests, Base Forms offers the basic line clothes for everyday. Minimalist design and mono-color clothes perfectly match together, giving an opportunity to form a wardrobe for any occasion. The brand was founded by designer Darya Chernysheva, who was previously developing her own brand, but later switched to more universal design and started Base Forms.


Founded in 2013 by Tatiana Sukhova and Elena Glukhova, the brand FORMA is mostly focused on coat design. It doesn’t matter the difficulty and complexity of the clothes, these two young designers brilliantly deal with all styles and materials. Mostly they produce coats from cashmere, wool and alpaca. Average pricing would be around 300$ – 650$.

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