Portugal has grown more fashion-conscious over the last 20 years or so. As a result, fashion blogs are appearing out of the woodwork and offer tips on everything from gift ideas and sales happening around the country, to top outfit combinations. Fashion is an attitude, one that these Portuguese bloggers have adopted with ease.
1. A Pipoca Mais Doce
Ana Garcia Martins, creator of A Pipoca Mais Doce, may in fact be Portugal’s most famous blogger. Her website, which translates to “The Sweetest Popcorn” emerged in 2004, infusing Portugal’s e-culture with humor, sarcasm, and a fair amount of fashion. Born and raised in Lisbon, Ana studied communications at the Universidade Nova de Lisboa before jumping into the world of journalism and starting a blog of her own. The latter took off and lead to the first of a few books, which was named after her blog and grew Ana’s internet stardom status. A Pipoca Mais Doce covers everything an avant-garde fashionista in Lisbon needs to know; from the best jewelry to give mom on Mother’s Day, to shopping in other European cities and listing the exhibitions in Lisbon that shouldn’t be missed. Ana Garcia’s Facebook page has received close to 250k likes and has 149k followers on Instagram.
2. Daily Cristina
TV personality and talk show host Cristina Ferreira has her own blog, Daily Cristina, not a mention a magazine that’s named after her. From who wore what at the latest awards show to the outfits fashion-forward divas are wearing in Barcelona, Cristina covers it all on the fashion section of her blog. Subscribe to Cristina’s growing number of 507k Instagram followers and one million likes on Facebook to find out just how much fashion this woman knows!
3. The Girl Chic
Covering fashion, beauty, diet and all things chic is Li Furtado, the Portuguese diva behind The Girl Chic. Now, Li has her finger in a few pies: she is the founder of CINCO, a handmade silver jewelry brand offering creativity in a minimalist shell, as well as a contributor for Taste of Portugal – another Portuguese culture website. In The Girl Chic, Li writes about Portuguese brands like Lisbon-based clothing brand BYOU, and shares her opinions on a wide range of products. Her blog and store have helped Li achieve a solid following, and has helped her to amass 7k followers on both Instagram and Facebook.
4. Um Blog Fashion
Literally meaning “One Fashion Blog,” this is a great blog to follow if you’re a Portuguese native interested in fashion and beauty, or if you want to follow contemporary European style trends. Um Blog Fashion was also named the top blog to follow by Portugal Fashion. The lady behind this blog won the competition against other bloggers and is now following the company behind the biggest fashion event in Portugal. Created as a personal blog by writer and model Liliana Miguez Garcia, Um Blog Fashion has over 4k Facebook followers, and over 5k on Instagram.
5. Little Tiny Pieces of Me
Written by Sara Cabido, Little Tiny Pieces of Me is a blog about appreciating the little things in life, including attitudes about style. Sara’s professional background in graphic design and her love for photography helps her write about life in a beautifully designed package, which includes her own photos. Rather than blogging about clothing brands, shoes or accessories, Sara’s fashion interests gear towards home interior design. Little Tiny Pieces of Me has over 8k followers on Facebook and 9k followers on Instagram.
Paula Taveira is the PR and lifestyle blogger in charge of DailyBoostt and divides her time between Lisbon and Leiria (a city halfway between Lisbon and Porto). With a penchant for designer glasses, Paula loves accessories and offers lifestyle advice snippets such as gifts to give mom, and why Hawkers are an excellent choice for sunglasses. Her blog, hosted by Blogspot, has been running since 2011 and has around 970 followers. In addition to fashion and beauty, Paula likes to write about healthy eating and is a self-proclaimed semi-vegetarian.
7. Room 91
Since 2012, Inês Manique has been blogging about fashion, beauty and travel on Room 91, her personal blogging outlet. Inês is one of the few Portuguese bloggers to run a 100% English site, which helps since her blog is read internationally. She has worked with world renowned brands like H&M, Bershka and Urban Decay, with a style that has been described as boho and girly – think lots of frills infused with edgy touches. Her Facebook page has 3k followers and just as many likes, but her Instagram page is significantly more popular with 15.3k followers.
8. Maria Guedes
More than 149k Facebookers and 68k Instagrammers choose to follow Maria Guedes, the blogger behind Stylista. Maria is based in Lisbon and does more than write. She organizes fashion-forward events to highlight apparel for women, men, children and home. One popular event coming up is Summer Market Stylista, which is named after her brand and set to run in Estoril during the last weekend in May. This Portuguese fashionista had a brief educational stint in NYC (as revealed in an interview with Caras Magazine) but she returned to Portugal and Lisbon where she kickstarted her website and set the ball rolling for what would influence her successful career as a blogger and stylist.
9. Às 9 no Meu Blogue
Sofia de Castro Fernandes is an author and blogger who spearheaded At 9 in My Blog, and the book that followed, At 9 in My Book. Sofia’s writing approach is personal and inspirational, and her publications include info about a few of her passions like fashion. This wife and mother-of-two is another blogger who thinks outside the typical fashion blog box, and she includes tidbits to help readers see the sunny side of life. Scroll through Às 9 no Meu Blogue to find out which bathing suits she’s recommending, along with photos of her favorite lifestyle choices. or check out Sofia’s beautiful Instagram page, which currently has over 29k followers.