Norway‘s state broadcaster NRK, the country’s equivalent of the BBC, is currently recruiting actual couples to have sex on screen on its channel P3, which is aimed at teenagers and young adults. It may sound weird, but it’s for a very good cause.
NRK is launching the programme Line fixer kroppen (“Line fixes her body”) in order to show real sex as a counterbalance to the often distorted and mostly unrealistic version of sex and bodies seen in porn, advertising and the media. More and more young people are building up increasingly distorted expectations of sex, their bodies, and their potential sexual partners – in part because of the easy access to porn through smart phones and the internet. One way to combat this is to open up about sex, and expose teens to conversations about healthy sex in all its non-perfect glory.
“We don’t want to show a genital in motion; we want to step away from all the stuff that gets glorified and show that sex is a nice and close situation, which can often be a bit clumsy without that being a dangerous thing,” Line Elvsåhagen, the programme’s 28-year-old host, explains. Last year, she tested out all areas of Norway’s dating scene in another popular programme for the channel. Like many young women and men, she has had problems coming to terms with her own body, and the aim of the series is to help Elvsåhagen and its viewers develop a more natural and accepting relationship with their bodies. “We have to understand that the body doesn’t just have an aesthetic value,” she says to the NRK, “it’s a fantastic machine that we ought to cherish.”
Featuring real-life sex in a programme aimed at teenagers may seem inappropriate or even outrageous in some cultures. However, this is part of the no-nonsense, practical and open attitude to sex and bodies still prevalent in Norway and its fellow Nordic countries, despite a wave of prudish American influence on some parts of the population. The general, pragmatic thinking behind it is that the body is a natural thing – if not the most natural thing for humans – and making it taboo only adds to its mystification and objectification.