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Some say that Paris is the fashion capital of Europe; those with edge argue Milan. If you lust after la dolce vita and favour the unadulterated glamour of Italian fashion, follow these Milanese street-style moguls for inspiration.
Gilda Ambrosio hails from Naples but lives in Milan, where she runs the cult cool-girl clothing line ATTICO, a favourite with Vogue editors and stocked with the likes of Net-a-porter, Saks and Browns. The designer and it-girl has edge; she often experiments with urban style, and her poker-straight black hair is a signature mainstay.
Erika Boldrin is the author and star of fashion blog My Free Choice. She’s not your average high-gloss fashionista – her vibe is slightly more natural. Every image is artfully constructed, and you view her world of style and travel through a soft filter. This fashion blogger surfs, hikes and visits museums. My Free Choice is chic, intelligent and totally enviable.
The Fashion Fruit comes to you from leading influencer Veronica Ferraro and her partner Giorgio Merlino. The couple are very tanned, very polished and very exhibitionist. Veronica regularly collaborates with major fashion houses Louis Vuitton, Dior, Fendi, Chanel and Squared, so expect big brands. The Fashion Fruit, now in more of a magazine format than a blog, encompasses everything you would expect from a hot millennial couple, including a section dedicated to wellness – you can now watch the couple’s workouts on their new YouTube channel. Since launching in 2010, The Fashion Fruit has received the title of second-most read blog in Italy (Bloglovin chart).
Twenty-six-year old Valentina Marzullo of The Chic Attitude is one to watch. She started her blog in 2010 whilst studying fashion and costume in Rome and in recent years has gained major traction. Marzullo’s style has a 1980s/1990s old-school glamour about it. The Chic Attitude is all about vamp.