However, not everyone seemed to be dazzled by the Italian spectacle. The Business of Fashion had this to say about Milan Fashion Week: “What Milan lacked was daring. Italian designers are playing it safe. But in the long run, playing it safe can be dangerous.” Did Milan play it safe? Or was the city just riffing off its heritage of art, textiles, and notions of excess?
Perhaps there are no answers to the aforementioned questions. As new creative directors come in (most notably Alessandro Michele for Gucci, Paul Surridge for Roberto Cavalli, and Francesco Risso at Marni) the task of breathing life into an established label is gargantuan. This is especially true at a time when fashion seems to be aching for nostalgia for a simpler time, much like the world at-large. With that in mind, here are some of the best moments of Milan Fashion Week.
Moschino in bloom
One of the most exciting shows of Milan Fashion Week, Moschino SS18 blended youth and pop culture with a whimsical elegance. Is the flower power a subtle reference to resistance fashion? One can only assume.
Now that’s a FROW
Andrew Garfield, Anna Wintour, and Colin Firth sat front row at the Green Carpet Fashion Awards Italia, where the industry paid tribute to sustainable fashion, and the so-called “Eco-Age.”
Gucci hits the sweet spot
Handpicking millennial brand ambassadors like artist Petra Collins (pictured above) is only one facet of Michele’s revamping of Gucci, extending its reach to a younger audience while keeping its signature staples.
Nostalgia at Versace
Donatella Versace remodeled some of her brother’s late 1990s early 2000s looks on today’s models. However, the supermodels of yesteryear took to the stage for a finale to end all finales.
Return of the supermodels
Yes, it’s the them, the supermodels who defined the gilded era of fashion. 1990s and 2000s fashion has been making a comeback for some time now, so the tribute felt in-step with the current zeitgeist, but there seemed to be another layer of longing in the Versace tribute. One can not remake the past—not in life, nor in fashion. Such re-inventions feel stilted and stale. However, sometimes in order to see where you’re going, you have to have a hard look at where you’ve been.