Similar to Quintessence mentioned above, they have all the latest trends, but at a more affordable cost. Selling their own brand of clothing, you can still find that shirt you were looking for, but without hurting your wallet.
So Zara isn’t exactly a high fashion brand, but it deserves a shout out for having the latest styles that anyone can afford. Italians love their clothes, so places like Zara are where they go when they need something to add some sizzle to their wardrobe for the new season on the cheap. The Zara in the center of Florence has a great selection for men on the 3rd floor with a little bit of all styles. Don’t put up a fight when your girlfriend drags you there next time, just get your own shopping in while she’s busy deciding between getting that top in magenta or fuchsia.