The Best Clothing Stores On Via Cola Di Rienzo, Rome

Coin Excelsior | © Courtesy of the venue
Coin Excelsior | © Courtesy of the venue
Photo of Livia Hengel
5 September 2016

Via Cola di Rienzo, the main thoroughfare that cuts through Rome’s commercial Prati neighborhood, is one of the best streets for leisurely shopping in the city. It’s less crowded than Via Corso but still has a great mix of Italian and international name-brand stores interspersed with local shops. After paying a visit to see the frescoes in the Sistine Chapel, head over to these stores for new additions to your wardrobe.

Liu Jo

Liu Jo, an Italian label founded in Capri, creates modern prêt-à-porter fashions that are feminine and refined in tonal shades and often feature lots of lace. Elegant but dynamic, Liu Jo’s clothes are effortless and wearable, with a sophisticated working woman in mind. The brand caters to all ages and and has numerous collections: supermodels Karlie Kloss and Jourdan Dunn are the faces of the Fall-Winter 2016 range.

Liu Jo: Via Cola di Rienzo 254, Rome, Italy, +39 320 410 7289

Fellows on set but also in real life! #LiuJo #backstage #strongtogether @officialjdunn @karliekloss

A photo posted by Liu Jo (@liujoglobal) on

Twinset by Simona Barberi

Twin Set is another chic and feminine Italian brand that dresses a wide age range of stylish women. The clothes harmoniously blend elegance with a tinge of rock-and-roll for looks that can go from professional at the office to out at night after work. With a recent foray into denim and knits, the brand covers all styles and also has a young line for children called Twin-Set Girl. You can’t go wrong!

Twinset: Via Cola di Rienzo, 245/247/249, Rome, Italy, +39 06 321 8479


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Roman-born Vanessa Foglia, the mastermind behind Abitart, has been creating playful, avant-garde fashions in the capital since 1970. Her clothes and accessories are feminine, original and all locally produced in Rome with its rich artisanal traditions. They play on proportions and volumes, making for one-of-a-kind statement pieces. The Abitart store design and furniture accents compliment the clothing and make for a fantastical shopping experience.

Coin Excelsior

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The closest thing Rome has to a department store, Coin Excelsior is a chic three-storied shopping haven with name brand clothing and accessories, make-up counters, homeware department, a gourmet supermarket and a Nespresso point. There’s a large dedicated Tiffany area inside as well as a selling point for Ladurée macaroons, a well-stocked shoe department and in typical Italian fashion, plenty of stylish sunglasses.


A brand that has been around since 1959, Stefanel excels at comfortable, fashionable and versatile knits. For bohemian maxi sweaters, silk tops you can layer and knit skirts, Stefanel has got you covered. Everything is extremely soft and well-crafted for perfect passepartout items that feel like lounge clothes but are trendy enough to wear out of the house. With relaxed silhouettes, you’ll want to wear everything in layers for the upcoming autumn months.
Stefanel: Via Cola di Rienzo 223, Rome, Italy, +30 06 321 1403


Another shop that specializes in natural knits is Falconieri, a 100% made in Italy brand. From cashmeres and wools to high-quality cottons, it outfits both men and women and sets itself apart from other names by continuously searching for new materials and manufacturing techniques to keep up with changing trends and styles. Refined with a touch of athletic, Falconieri designs closet staples that you’ll reach for through the changing seasons.

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