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Pitti Uomo © Gol Dugusl Noorsoi / flickr
Pitti Uomo © Gol Dugusl Noorsoi / flickr
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A Beginner's Guide To Pitti Uomo 2017

Picture of India Doyle
Updated: 12 June 2017
As menswear’s biggest trade show gears up for its 92nd edition, Culture Trip brings you everything you need to know about Pitti Uomo 2017.

It’s really big

Twice a year, the world’s most stylish men descend to the historical city of Florence to do a lot of important fashion business. Unlike the catwalk shows of New York, London, Milan or Paris, Pitti Uomo is explicitly focussed on the trade side of the industry. This January will welcome over a thousand exhibitors across 60,000 square metres of exhibition space.

It’s really stylish

Pitti Uomo welcomes a heady mix of established brands and emerging talent, alongside a slew of magazine editors, bloggers and endless hangers-on. And while trade is the order of the day, the outfits are immense: prepared to be overwhelmed by indomitable alliances of excruciatingly perfect tailored suits, polished shoes and sunglasses as well as the latest streetwear trends. If one were ever looking to take an aesthetic bath, it would be on the Florentine streets during Pitti Uomo.

#LibertyFairs #USA #pittiuomo90 photo by GianlucaZati

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Fashion liberated from the catwalks

As well as the main activities, visitors in January should be excited by the range of special events. Highlights include a Reebok x Cottweiler capsule collection, which blends the cultural heritage of the former with unique Cottweiler style. There’s also new talents from Japan and South Korea and exhibitions that celebrate innovative concept stores and the next generation of gender-neutral brands to boot. In short, if you want to leave with fresh new menswear inspiration and a host of new designers to fall in love with, Pitti Uomo is for you.

The guide to Florence for Pitto Uomo goers

Eat: these restaurants are guaranteed to be rammed with attendees, but that shouldn’t stop you from trying to grab a table. If you find yourself struggling there’s always these local gems instead.

Drink: for an authentic drink in Florence, head south of the river to Oltrarno where you’ll find copious cosy spots to while away the evening after a long day of hustling.

See: escape the noise and head to the beautiful Boboli Gardens for a serene stroll. It’s easy to lose yourself amongst the sculptures, fountains and hidden pathways – and with the sights on offer you might find yourself swapping dapper gentleman for the Grotta Grande.

What you can expect at Pitti Uomo 2017:

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