It’s really big
Twice a year, the world’s most stylish men descend to the historical city of Florence to do a lot of important fashion business. Unlike the catwalk shows of New York, London, Milan or Paris, Pitti Uomo is explicitly focussed on the trade side of the industry. This January will welcome over a thousand exhibitors across 60,000 square metres of exhibition space.
It’s really stylish
Pitti Uomo welcomes a heady mix of established brands and emerging talent, alongside a slew of magazine editors, bloggers and endless hangers-on. And while trade is the order of the day, the outfits are immense: prepared to be overwhelmed by indomitable alliances of excruciatingly perfect tailored suits, polished shoes and sunglasses as well as the latest streetwear trends. If one were ever looking to take an aesthetic bath, it would be on the Florentine streets during Pitti Uomo.
Fashion liberated from the catwalks
As well as the main activities, visitors in January should be excited by the range of special events. Highlights include a Reebok x Cottweiler capsule collection, which blends the cultural heritage of the former with unique Cottweiler style. There’s also new talents from Japan and South Korea and exhibitions that celebrate innovative concept stores and the next generation of gender-neutral brands to boot. In short, if you want to leave with fresh new menswear inspiration and a host of new designers to fall in love with, Pitti Uomo is for you.
The guide to Florence for Pitto Uomo goers
See: escape the noise and head to the beautiful Boboli Gardens for a serene stroll. It’s easy to lose yourself amongst the sculptures, fountains and hidden pathways – and with the sights on offer you might find yourself swapping dapper gentleman for the Grotta Grande.