Although Milan is hailed as the fashion capital of Italy, many would argue that Florence is its real fashion capital. With great shopping, high fashion brands who make Tuscany their home base, and plenty of fashion events that happen in the city throughout the year, Florence is always on top of the latest styles. This is a great city for expressing your creative side though your clothes. Encompassing big brands and smaller stores, Florence’s style options seem endless, from steampunk and vintage to high fashion Harajuku trendy.
Guya
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When this store opened in 1970, the main idea was to display new, independent and innovative designers outside of the famous Florence brands. Over the years, they expanded to feature international brands, too. Today, their shop has expanded into two smaller shops and the décor and vibe is completely laidback — a snobby high fashion store this is not.
Having made its name as an extremely popular online store, Luisaviaroma’s brick-and-mortar store has gained the same prestige. Located right near the main cathedral (known as the Duomo), the store can’t be missed. The display windows and entrance alone are attention-grabbing with a new theme every season that always sparks curiosity and makes it look more like a colourful wonderland than a clothing store. With brands such as Alexander McQueen, Kenzo, Lanvin, and Burberry, as well as few new up and coming brands, this place has lots of fun high fashion pieces for your wardrobe.
Carrying both men and women’s clothes, this store has been around for a while and all the trendy Florentines know about it. This is a fashionista’s paradise; not only do they carry the trendiest clothes, they also have vintage items, interesting new books, and are a great place to discover new music. They also host some events and you can always find something new to add to your collection here.
If you’re looking for new statement pieces, this is your place. A mix of fashion trends for men and women, Gerard Loft has tons of interesting new trends, some bold statement pieces, and a great mix of luxury and everyday styles fill the store, with a hint of irony in their designs and décor.
This fantastic boutique has an alternative twist and a great selection for those who have an edgier style. Dark decor in the store, bold pieces and slight grunge rocker vibe, this place is great for unique pieces full of your own personality. Mostly black and simple, with some edgy asymmetrical cuts, PNP is the perfect boutique to match your black heart with your black wardrobe.
No, this store was not inspired by the quirky singer by the same name. With minimalist décor and a Nordic vibe, this concept store has a distinct style. Featuring all things design, including art, photography, fashion and design magazines, and books, they know how to make a creative setting. The large window in front and lack of clutter inside makes this space bright and airy, which is like a breath of fresh air while shopping. Find this boutique in the Oltrarno neighbourhood, and experience where the locals live.
Trends come and go, but good boutiques last the test of time. Nadine now has two locations in Florence, which means it’s doing something right in this fashion city. Not only is there a great selection of vintage clothes, the entire store is full of vintage items and has a great classic vibe with pops of modern décor. With old trunks, silk dresses, accessories, home wares, and even non-vintage styles from upcoming designers, this place has it all. The location on Via de’ Benci is a bit hidden by a window with a beautiful view of a garden, so look closely when you go. Their newer location is in the Oltrarno neighbourhood, so after stopping by Bjork, get a change of scenery with Nadine’s.
Finding this little gem is like finding the X marking the spot on a vintage lover’s treasure map. Looking for a great leather jacket? How about a classic pair of Salvatore Ferragamo shoes? Gently used items with big names make their home here. You can find a steal at almost half the price of what you would spend in store, with brand names including Prada, Gucci, Salvatore Ferragamo, and Louis Vuitton, to name but a few. Well-organised, and style and color coordinated (which we can all appreciate), this vintage find is a must-visit.
This brand new jewellery and accessories boutique will definitely be the hottest place to shop this year in Florence. With innovative, handmade designs and a unique style, Cristian somehow manages to have something for everyone. His designs are diverse, with everything from futuristic pieces inspired by technology to intricate medieval inspired pieces. This is a must-stop while you’re in Florence. Cristian, surprisingly, has never had any traditional training in jewellery design, meaning all his ideas and creations are organic and entirely of his own making. He runs the store along with two other designers, Fabio Gianni and Paolo Gianni, and together they make this store stand out from the rest. Check out their Instagram to see what we mean.
This boutique is for men and women, and their collection is fantastic for fashionable wardrobe staples. A corner location just outside of the centre, this store is where many trendy locals shop. With brands such as Maison Margiela, Henrik Vibskov, Alexander McQueen, Helmut Lang, and Société’s own brand, they definitely know the right pieces to pick to feature in their store, which makes this place a great boutique for fashion lovers.
