Begun as a side project during her pregnancy in 2013, model and fashion guru Pippa O’Connor’s website surpassed all her expectations. Three years later, the blog was set to reach more than five million people in 2016, while her bookmarked social media pages bring fashion advice to more than half a million fans every single day. It’s safe to say her accessible writing style and insider knowledge of the benefits of items like faux fur stoles, trophy jackets and Chelsea boots – and where to get them – have been a huge hit.
Based in New York City, Erika Fox of the beautiful blog Retro Flame has worked with US fashionistas like Whitney Port and Olivia Palermo, and been featured in a number of fashion publications, including Teen Vogue and The Sunday Times STYLE Magazine. Her site is a mature and comprehensive edit of beauty, lifestyle and contemporary fashion, in which she demonstrates her expertise in complementing her enviably lush copper-toned locks with an array of high-class outfits – expect a lot of black and white.
Anouska Proetta Brandon
Travel and style blogger and photographer Anouska Proetta Brandon has over 97,000 Instagram followers, eagerly following her enviable lifestyle through daily snapshots that look like they’re straight out of Condé Nast Traveller. Having started her blog in 2011, she now travels the globe to work with brands like Reiss, River Island and GUESS, shooting their campaigns and wearing effortlessly gorgeous outfits while doing it. Anyone burning to emulate her style can easily shop her wardrobe through her site.
Worthy winner of the award for Irish Fashion Blog of the Year at this year’s Kerry Fashion Week, Sinéad Burke of Minnie Mélange curates a must-read collection of posts in which she not only shares insights into her covetable personal style and interviews with Irish designers, but also delves deeper – as in this recent piece on the STABLE of Ireland heritage weavers pop-up, which evolved into an illuminating examination of the evolution of the scarf. She also eloquently tackles important questions about diversity and accessibility in fashion.
Nuala Gorham began blogging from the site Penny and Polaroids in 2012, soon becoming a go-to style icon for Irish and international lovers of style, winning the award for Ireland’s Best Fashion Blog from Ooh La La magazine in 2013 and featuring on vogue.com and in Grazia and other publications. As well as putting together pitch-perfect outfits, she also shares travels tips on the best shopping and activities in the cities she visits.
A globe-trotting international ‘plus-size’ (also known as normal size) model, Louise O’Reilly created Style Me Curvy to provide visual style inspiration for women with a wider variety of body shapes than the typical fashion blog caters to. Since its inception it has been awarded Best International Fashion Blog by Cosmopolitan UK and the Independent Fashion Bloggers community. Her posts are pleasantly specific, for example a September post on a New York Fashion Week street-style look that could be achieved for under €70.
Though only in her early twenties at the time of writing, Leanne Woodfull started her highly successful site Thunder and Threads way back in 2009, after reading an article in Elle magazine forecasting blogging to be the next big thing. Calling her aesthetic a ‘Courtney Love and Wednesday Addams hybrid’, she brings an edgier take to everyday fashion, for which she won Best International Blog at the Company magazine Style Blogger Awards 2014.
Launching online in 2010, So Sue Me by Suzanne Jackson has become a major Irish fashion resource, reaching more than a million international readers a month, as well as having hundreds of thousands of followers on both Facebook and Instagram. Also big in the beauty world, she has her own 25-colour nail polish range and has collaborated with Irish fashion retailer Penneys on a range of false eyelashes. In December 2016 she even launched her own 35-piece wardrobe staple collection.
Trend maven Lorna Duffy, aka the Fashion Boss, keeps on top of all the latest happenings in the world of fashion as well as posting seasonal shoe wish-lists, buys of the week, applause-worthy outfit inspiration and envy-inducing travel diaries.
Though her moniker is ‘the make up fairy’, the endlessly likeable Joanne Larby has also earned accolades for her fashion knowledge, having been nominated for the Best International Fashion Blog award by Cosmopolitan magazine. Her blog features helpful advice on sourcing Black Friday bargains, styling classic wardrobe staples and more.
Professional make-up artist and fashion consultant Lisa Jordan from Cork is followed by more than 65,000 people on Instagram, where she shares a refreshing mix of glamorous outfit shots alongside refreshingly real pictures of her in a onesie eating pizza or at home with her baby. The fashion area of her blog, Just Jordan, is a treasure trove of style tips and a great place for mums-to-be to find bump-friendly outfits that she shared during her pregnancy.