Hildur Yeoman Boutique | Photo by Saga Sigurðardóttir
Within a short walking distance in Reykjavik, you can come across all of the country’s best-known fashion boutiques featuring shops with singular designers as well as co-ops with many designers. The fashion world has grown immensely in the past ten years, when there were only two shops selling products by Icelandic fashion designers. These boutique shops reflect well the aesthetic of Icelandic fashion, the quirky brightness, yet inspired by natural elements that it is so well known for. Check out our other guide on fashion designers in Iceland to get to know each designer in more detail, many of whom have shops featured below.
The owners of KronKron are the designer duo Hugrún Árnadóttir and Magni Þorsteinsson. The owners of KronKron Store are also the designer duo behind Icelandic label KRON by KRONKRON. A timeless femininity is the principal aesthetic sense brought on by the designers. The collections are designed to mix and match previous collections, making the design easily collectible and timeless. The shop sells the KRON by KRONKRON collection, with its trademark bright colors and original shapes.
Hildur Yeoman has slowly become one of Iceland‘s leading fashion designers, known for her elaborate designs and attention to the aesthetic world created by her collections. Her new shop in Reykjavik, Yeoman, which opened in Spring 2017, reflects her atmospheric and distinct designs. The boutique shop also features work by fellow fashion designers, jewelry, and other trinkets.
Geysir feels like you are walking into a well-manicured country estate nestled deep in a fjord instead of a shop off the main shopping street in Reykjavik. Geysir designs are seemingly inspired by a balance of city life in a Scandinavian capital, as well as Iceland’s particular history of craft from natural materials and knitwear especially. The shop reflects this balance between city life/country life and tradition/modernity.
Aftur holds a unique collection of both Icelandic and international designers, all adhering to an aesthetic of post-apocalyptic, mystical calm. The shop features designs from the owner’s collection, Aftur – an edgy, recycled line of textiles. There are also products from VOLUSPA, DS & Durga perfumes, Raquel Allegra, and Kría jewelry.
KIOSK is a boutique fashion shop as well as designer co-op run by a group of Icelandic fashion designers whom you can also find working behind the counter. The labels carried in the shop include EYGLO, Helicopter, Justine Clenquet, Jessie Harris, Kyrja, and milla snorrason. The shop has been voted the best place for local Icelandic fashion design by a local magazine, The Reykjavik Grapevine, consecutively for the past seven years.
Farmers & Friends is the carrier of the Icelandic design label Farmers Market. Established in 2005, inspiration is found in Icelandic nature and culture with product lines featuring classic Nordic design movements with a minimal modernism. A sort of romantic country atmosphere describes the shop. The shop also features a great selection of Icelandic music for sale, as one of the owners is an established jazz musician in Iceland.
In the Grandi area of Reykjavik, a place formerly used primarily for fish processing, a variety of more artistic and cultural establishments have popped up. The studio/shop STEiNUNN, of Icelandic fashion designer, Steinunn Sigurðardóttir, is one of them. The collection expresses a plethora of knitted varieties, detailing the craft with technique and fabric. The studio/shop features accessories to add the collections mainstays, as well as art and photographs that reveal the designer’s inspirations.
Kirsuberjatréð, or The Cherry Tree, is a boutique design/fashion shop established by a group of eleven female creatives. The unique and innovative collections feature a variety of products that showcase the best of Icelandic design elements; everything from fish skin purses, radish paper bowls, and driftwood jewelry. The shop also includes clothing designs made from Icelandic wool and other natural fabrics, including upcycled materials.
This primarily men’s fashion boutique, Kormákur & Skjaldar, features a selection of products that take special inspiration from British fashion staples with an interest in wool garments that withstand harsh Northern climates while still holding a signature style. The main products of the shop are from international designers including pieces from Barbour, Chippewa, Kings of Indigo, as well as products from the owner’s brand, Kormákur & Skjöldur.