Street Wise: a Stop-by-Stop Guide to Laugavegur, Reykjavik

Just around the corner from Reykjavik’s rather magical rainbow street art – a symbol of LGBTQ acceptance – this ice-bar-cum-art-gallery certainly has a touch of the winter wonderland about it. Every piece of the permanent exhibition is carved or moulded from crystal-clear ice, even down to the glasses at the bar. Sculptures are dramatically illuminated, some of which recount Icelandic history. You get a winter poncho, cosy gloves and their signature blue drink on arrival. It’s very chilly, but lots of fun and great for the ‘Gram.

Icelanders are renowned for their love of books and this cool cultural centre blends bookstore, bar and live-music venue. You can browse the hundreds of tomes squeezed into the shelves across two floors, and even find yourself a cosy corner to have a read with a drink. Local and out-of-town bands regularly perform here in the evening, and the place stays open until late at the weekend – for a bookshop at least.

With rough stone walls, a dimly lit atmosphere and bare wooden floorboards, there’s a wonderfully snug-rustic vibe about this perennially popular bar. It’s one of the best spots to sample a range of national beers, with a focus on Icelandic microbrewery beers – including the eponymous Kaldi. They also have the largest gin and tonic collection in Iceland. An old upright piano is free to use for anyone who can play and you’ll often get random customers putting on an impromptu show.

You step off Laugavegur right into the swishly understated lobby of this design-led hotel, a “bird’s nest” hanging lamp, ice-cube desk and granite tiles alluding to the Icelandic wilds. Clever use of light and mirrors add a sense of space and drama, especially in the jazzed-up corridors. Rooms continue in kind, with natural materials employed to stylish effect, plus premium Egyptian cotton sheets and B&O bluetooth speakers. Some suites add balconies with private saunas. Worrying about staying on Reykjavik’s busiest street? Fear not. Rooms are soundproofed to the max.

This much-loved second-hand clothes store has been open for as long as most people can remember (well, 1986) and is certainly one of the oldest in Reykjavik. It’s still going strong with regularly updated collections of mostly Eighties and Nineties clothes and accessories pulling in vintage-hungry shoppers. You have to dig pretty deep for a deal, but if you don’t mind splashing the cash you can pick up some iconic fashion relics. They also have a great line in lopapeysa (Icelandic) wool sweaters.

The entrance to the Sand Hotel is discreetly tucked away in a courtyard just steps from Laugavegur’s main drag. You enter a world of calm, greeted by a soothing palette and understated interiors, with oh-so-tasteful design throughout. The hotel is in the same building that includes the Sandholt Bakery, so the sweet smell of oven-fresh goods is one you’ll have to try to resist. Rooms balance cosy and elegant with aplomb, with fancy touches including Marshall bluetooth speakers and Nespresso machines, plus thick robes to kick back in.

Established in 1999 by local designer Bara Holmgeirsdottir, this environmentally friendly brand was creating sustainable fashion long before it was fashionable. The label creates mostly womenswear from recycled garments with an emphasis on fine-quality craftsmanship. This Laugavegur street boutique stocks a good range of ecoforward products from other local and international designers, too, as well as perfumes, scented candles and essential oils.

Opened in 2014 by three brothers, Old Iceland quickly established itself as one of the finest restaurants on Laugavegur – if not in the whole of Reykjavik. They’re dedicated to highlighting Icelandic produce, so expect a menu filled with the likes of wild mushrooms, roasted root vegetables and some truly fabulous seafood. Herbs and spices are foraged from the mountains of Iceland and it’s all wonderfully presented, too. A dessert wine from a local distillery rounds it off deliciously.