Home to an exciting array of shopping experiences, Athens is full of high fashion boutiques and concept stores to discover – for both men and women. Whether you’re looking to embrace a bespoke shopping experience or enjoy an expertly curated minimalist edit, read our guide to discover the best boutiques and concept stores in the Greek capital.
With two stores in Athens, one centrally located and the other in the affluent Kifissia district, Detroit Athens is a must-know name for anyone who likes masterfully curated brands. Offering clothes for both men women, the stores bring independent international brands as well as major labels together for a dream shopping experience. The buyers are adept at finding statement pieces, from idiosyncratic footwear, to statement denim and timeless jackets. In summer, the selection of beachwear makes it an essential stop before heading to the islands while throughout the year, you’ll find accessories and brand takeovers to keep you coming back for more.
Situated in the trendy Athenian suburb of Chalandri, the rails of Distressed are packed with unique designers you’ll want to get to know. Home to a range of exciting Greek labels, such as Me Then, Melocotton Greece, Sunset Go and DIG Athens, visitors can also find hipster favourite, Fjallraven, whose backpacks are the perfect accessory for getting around in Athens. The focus on laid-back and local European designers makes for a relaxed in-store experience. And don’t be surprised if you find yourself spending a few hours trying on clothes and having coffee with the friendly staff. Having ventured slightly further out of central Athens, make sure to spend some time checking out the surrounding area’s great bars, such as Mr. Peacock and White Monkey.
Founded in 2010, Ministry of Concrete is one of Athens’ most famous concept stores, dedicated to bringing the best of international streetwear to the Greek capital. Sprung around the time of the economic crisis in Greece in 2010, the store has cultivated a well-deservedly reputation thanks to their specialist mix of streetwear brands, both in apparel and in footwear. From Thrasher pieces to limited edition sneaker collaborations and coveted Yawn Choker 5 panel caps, this is a haven for skate and streetwear aficionados. As they wryly state on their website, ‘Finally a ministry that you can count on!’
Located in the swish neighbourhood of Kolonaki, Number 3 Store brings minimal store design to a luxurious area of Athens. Predominantly a menswear shop, the store is pocketed away in the basement of an innocuous looking building on Patriarchou Ioakim. Inside, customers are greeted with a precise and thoughtful edit. Spend time browsing luxury labels from cult brands including Gosha Rubchinskiy, Comme des Garçons, Raf Simons and Rick Owens alongside printed silk scarves from Athenian brand, Serapis and a selection of boutique fragrances and books. Afterwards, stroll down to the Benaki Museum and soak up some historical culture to complement your contemporary purchases.
Dangerous Minds‘ 8-13 store is a minimal boutique that showcases the best of their stock. Situated in the heart of Athens, the relatively small space plays host to a slick curation of luxury and more accessible brands, with choice pieces reflecting the more extensive offer online. In store, you can find sneakers from Yeezy, Rick Owens and Y-3 as well as beanies and sunglasses. With a succinct and sharp collection, it’s no surprise that its has become the insider fashion destination in Athens.
Bringing the best of skatewear to Athens, Color Skates on Protogenous street is a hub not only for fashion but for culture too. Launched in 2008, Color Skates harnessed the energy of youth culture at a time of economic meltdown in the country, fostering a dedicated community of skaters, that is just as strong 10 years later. Run exclusively by skaters, the store is a must-visit if you’re looking for expert advice on brands and accessories. Inside, you’ll find a huge selection of skatewear names, from Obey, Huf and Thrasher to Toy Machine and Bro Style.
Founded with the goal of nurturing the underground sneaker scene in Athens, Sneakerlab was launched in 2014 and quickly acquired a cult reputation. A concept store dedicated almost exclusively to trainers, the shop is the best place for uncovering niche collaborations and the latest drops, as well as classics from major brands like Nike, Adidas and Vans. If you’re looking for special pieces, the expert staff are also able to help out with any queries.
Known for being Athens’ first concept store, Graffito brings lifestyle and fashion together with a vibrant mix of furniture, homeware, clothing and accessories. The white wooden floors and glass entrance make for a bright and relaxed shopping experience, with pieces mixed together by aesthetic rather than function. As such, expect to find cashmere scarves hanging together with designer lamps and dresses juxtaposed with coffee tables. In true concept store style, there’s also a cafe inside, making it the perfect spot for a coffee or a vegan-friendly snack in between browsing.
Serving up premium men’s and womenswear, 2 Deux brings the best of high fashion and streetwear together in one place. Located close to Syntagma Square, inside, you’ll find cult pieces, like Y-3 trainers from Yohji Yamamoto, as well as more avant-garde offerings from Greek label, ChrisP. The jam-packed rails mean that dedicated browsing time is essential – and you won’t be disappointed by what’s on offer.