Well located on the main street, Bazaar, with its youthful collections of clothes, is a must-see in Fira. Score some pieces from Miss Sixty, handmade bags from Georgina Skalidi, or a summer dress by Veloudakis. Men are not forgotten as the shop also sells various menswear brands. With one visit to Bazaar, you are going to be hooked.
Bazaar, Fira, Santorini, Greece, +30 22860 25433
For jewelry designer Ilias Lalaounis, every piece of jewelry has a message in it and a story to tell. This is probably why every piece of jewelry is exquisitely made, emanating Greek history. If you haven’t visited the Ilias Lalaounis Jewelry Museum in Athens, then head to the store in Fira. With influences from the Byzantine era, the Neolithic age, or Mycenaean art, the pieces are simply a work of art. And even if you don’t buy anything, a visit to the Lalaounis store is a treat for the eyes.
Ilias Lalaounis, Ypapantis Shopping Mall, Fira, Santorini, Greece, +30 22860 25844
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You can find international and famous Greek brands at Drakkar. The shop has two posts, one near the cathedral and one on the main street of the city. That’s right – you are spoiled with options at Drakkar. And who knows, you may find that evening outfit for a romantic night out in Fira.
Drakkar, Ipapantis 22-29, Fira, Santorini, Greece, + 30 22860 21678 or +30 22860 22648
A few steps away from the castle, Ecru is housed in a former captain’s house. Offering an array of men’s and women’s clothing and accessories, including shoes, Ecru is where you can find elegant apparel to bring home. While you’re visiting, don’t forget to admire the architectural style of a traditional Santorinian house.
Ecru, Oia, Santorini, Greece, +30 22860 72329
In a former bakery on the main street of Oia, Silk Shop is your ultimate stop for anything silk, along with other fabrics. Scarves, other accessories, and clothing made of silk, cashmere, and other noble textiles will help you upgrade your summer look with a subtle ethnic touch. That’s right – there’s no need to travel far to find the finest silk in Santorini.
Silk Shop, Oia, Santorini, Greece, +30 22860 71923
The White Santorini
With the motto ‘Life is an island,’ The White Santorini is a luxury fashion brand with pieces hand-sewn in Greece by skilled craftsmen and designed by Sophia Hatzigeorgiou. The White Santorini collections take you on an inviting journey into island fashion. Delicate fabrics and materials with clean lines create elegant and durable items, which are at the core of her work. Visit the shop in the Caldera in Fira, across from the Fanari tavern, or in Kamari, opposite the AMALTHEIA tavern.
With two locations, both offering astonishing views over the caldera, this gem of a store has a variety of collections from mainly Greek designers. A lovely way of getting acquainted with the local fashion scene, you might have to buy a second suitcase to carry all your new additions home.
Spicy Shop, Fira, Santorini, Greece, +30 22860 21557
Andrea Mitsakos, aka Wanderlista, specializes in creating luxury boutiques. With her expert eye, she handpicks the brands based on the location. You can find her selection of stylish accessories and clothes at Mystique Hotel in Oia or Vedema in Megalochori. She also set up an e-shop, should you be unable to find yourself in a store.
Ammos is the largest fashion chain in Santorini. With its two shops in Fira, one at Kamari Beach, and one in Oia on the main pedestrian street, the store doesn’t need to prove its worth. Find stylish items from Mes Demoiselles, Moncler, Ash, and American Vintage, as well as creations from Greek designers.
Located in the heart of Fira on the main street, Milo is another fashion stop you ought to visit. It features carefully selected pieces from Celyn b, Marc by Marc Jacobs, and Patrizia Pepe plus a diverse assortment of shoes and accessories (we fell in love with a pair of United Nude pumps).
Milo Boutique, Fira, Santorini, Greece, +30 22860 23633