The 10 Best Boutiques In Santorini

Santorini | © Jarek Grafik/Pixabay
Santorini | © Jarek Grafik/Pixabay
Photo of Ethel Dilouambaka
7 September 2016

As one of the cosmopolitan islands in Greece, Santorini has a plethora of shopping options to offer. The shops, ranging from clothing apparel to shoes, jewelry, and books, are located in Fira (Thira) and Oia, and you should combine your retail sessions with a stop at one of the many terraces offering a splendid view over the blue sea. Here is our selection of the best boutiques in Santorini.

Ilias Lalaounis

Museum, Shopping Mall, Store
Map View
For jewelry designer Ilias Lalaounis, every piece of jewelry has a message in it and a story to tell. This is probably why every piece of jewelry is exquisitely made, emanating Greek history. If you haven’t visited the Ilias Lalaounis Jewelry Museum in Athens, then head to the store in Fira. With influences from the Byzantine era, the Neolithic age, or Mycenaean art, the pieces are simply a work of art. And even if you don’t buy anything, a visit to the Lalaounis store is a treat for the eyes.


A few steps away from the castle, Ecru is housed in a former captain’s house. Offering an array of men’s and women’s clothing and accessories, including shoes, Ecru is where you can find elegant apparel to bring home. While you’re visiting, don’t forget to admire the architectural style of a traditional Santorinian house.

Ecru, Oia, Santorini, Greece, +30 22860 72329

Silk Shop

Shop, Store
Map View
In a former bakery on the main street of Oia, Silk Shop is your ultimate stop for anything silk, along with other fabrics. Scarves, other accessories, and clothing made of silk, cashmere, and other noble textiles will help you upgrade your summer look with a subtle ethnic touch. That’s right – there’s no need to travel far to find the finest silk in Santorini.

The White Santorini

Map View
With the motto ‘Life is an island,’ The White Santorini is a luxury fashion brand with pieces hand-sewn in Greece by skilled craftsmen and designed by Sophia Hatzigeorgiou. The White Santorini collections take you on an inviting journey into island fashion. Delicate fabrics and materials with clean lines create elegant and durable items, which are at the core of her work. Visit the shop in the Caldera in Fira, across from the Fanari tavern, or in Kamari, opposite the AMALTHEIA tavern.


Andrea Mitsakos, aka Wanderlista, specializes in creating luxury boutiques. With her expert eye, she handpicks the brands based on the location. You can find her selection of stylish accessories and clothes at Mystique Hotel in Oia or Vedema in Megalochori. She also set up an e-shop, should you be unable to find yourself in a store.

Got her 👀 on the prize 🔥 The new Zefyros metallic top handle mini bag. Shot on @tomford book. Pre-order:

A photo posted by W A N D E R L I S T A (@wanderlista) on


Ammos is the largest fashion chain in Santorini. With its two shops in Fira, one at Kamari Beach, and one in Oia on the main pedestrian street, the store doesn’t need to prove its worth. Find stylish items from Mes Demoiselles, Moncler, Ash, and American Vintage, as well as creations from Greek designers.


Located in the heart of Fira on the main street, Milo is another fashion stop you ought to visit. It features carefully selected pieces from Celyn b, Marc by Marc Jacobs, and Patrizia Pepe plus a diverse assortment of shoes and accessories (we fell in love with a pair of United Nude pumps).

Milo Boutique, Fira, Santorini, Greece, +30 22860 23633

Cookies Policy

We and our partners use cookies to better understand your needs, improve performance and provide you with personalised content and advertisements. To allow us to provide a better and more tailored experience please click "OK"