Greek Island Style Guide: What to Wear in Mykonos

Michael Driver / © Culture Trip
Michael Driver / © Culture Trip
Photo of India Doyle
8 August 2018

The party-loving island of Mykonos is a dream destination for fashion lovers. It’s a thriving hub of luxury, with seductive and stylish boutiques running along the whitewashed lanes. On the beaches, decadent beach clubs provide paradisal spots to watch as the sun sets, with a cocktail in hand. Perfecting your style in Mykonos, often referred to as the Greek Ibiza, is key to a successful trip. Read on for Culture Trip’s island-style guide for Mykonos.

What to wear in Mykonos

The kaftan

The beach party kaftan is essential for taking you from relaxing mornings on the sun lounger to wild parties in the afternoon. We love this decadent silk designer piece from Camilla. The bohemian print and loose fit are perfect for wherever you choose to toast the sunset.

Camilla, Sisters of the Marigold silk kaftan | © Matches Fashion

Statement swimwear

Even by the standards of most Greek islands, you’ll be spending a lot of time on the beach in Mykonos. Don’t miss an opportunity to dress to impress and covet bold, eye-catching swimwear. It’s a guaranteed way to stand out from the crowd.

Mara Hoffman Bikini | © Matches Fashion

Cross-body bag

The party-proof cross-body bag is key for a relaxing night out. Keep it simple and summery with pastel hues and opt for designer pieces if you want to embody Mykonos luxury to the max. Invest in JW Anderson’s version if you want a timeless piece to cherish summer after summer.

JW Anderson disc small leather cross-body bag | © Matches Fashion

Where to shop in Mykonos

Mykonos is one of the few Greek islands that can rival, and potentially even surpass, the Greek capital for luxury shopping opportunities. In the town, you’ll find Louis Vuitton and Hermès, as well as the more classic linen attire that’s mainly hawked at bohemian-feeling visitors. But if you’re looking for something truly special, try these boutiques and brands in Mykonos.


Ancient Kallos dress at Aesthet in Mykonos | © Aesthet

For luxury Greek designers, the place to head to is Aesthet. The store is home to a full range of accessories and womenswear, offering an ideal spot to add local talent to your wardrobe and truly nail the Mykonos look. Crocheted handbags from One and Only are proving to be the hit of the summer, while Emmanuela swimwear is a great brand for key beach pieces.

Maurizio Mykonos

Maurizio Mykonos SS18 | © Maurizio Mykonos
Mykonos-based brand Maurizio Mykonos offers locally produced, high-fashion pieces at its store on the island. Designs are edgy and influenced by the 90s, with a grunge-glamour mix that offers perfect off-duty style. All production is done by local craftsmen, who imbue each piece with a unique story.

Where to show off your Mykonos style


Bar, Restaurant, Contemporary, $$$
Greece, the Cyclades, Mykonos, Mykonos town, Chora, 'Jackie O.' is at the moment the Inn bar in the Old Town,
© Rainer Hackenberg / mauritius images GmbH / Alamy Stock Photo

There’s only one spot on Mykonos for fashion lovers to head to as the afternoon sun begins to wane: Scorpios Mykonos. The famous beach club-restaurant hosts the world’s best DJs and also houses a boutique full of artisanal brands. For extra style points, check out the cultural boutique hotel close by.

Nammos Mykonos

Cocktail Bar, Restaurant, Nightclub, Greek, Contemporary, $$$
Psarou Beach. Mykonos Island. Ciclades Islands. Greece
© Gonzalo Azumendi / agefotostock / Alamy Stock Photo
Nammos Mykonos is a luxury restaurant on Psarou Beach that is a celebrity favourite and offers a vibrant party calendar throughout the summer months. The restaurant is famous for its seafood, with fresh fish served daily. Prepare for an extravagant experience, and you won’t be disappointed.

Who to follow for Mykonos style inspiration

Elena Galifa

Melanie Jordan Seca

K Metaxa

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