Athenian brand, ME THEN, specializes in uber cool streetwear for men and women, rendering it an essential destination for anyone with their finger on the fashion pulse. Originally stemming from a fanzine and inspired by the number zero, collections are minimalist, expertly tailored and relaxed – the perfect combination for enjoying modern Athenian life.
Located in the heart of Athens, Neon Raum is a creative space and designer showroom that gives emerging labels a platform to reach new audiences. A visit might see you discovering anything from new names in jewellery to emerging Greek fashion labels, but you certainly won’t go home disappointed.
Neon Raum, Leocharous 17, First Floor, Athens, +30 21 3030 9860
The Greek equivalent to H&M and Zara, Celestino offers high fashion trends at a fast fashion price for a range of styles and sizes. As such, Celestino is the perfect place to shop at if you decide you want a quick update on your wardrobe or if you’ve packed badly for the holiday ahead. With stores across Athens, you won’t have to travel far to visit one, although the best one is arguably on Ermou, the city’s central shopping street.
Given its basement location, you could easily walk by Playroom on Skoufa, but you’d regret it. Head downstairs and you’ll find a great selection of womenswear from lesser-known labels such as Sock-ing, Thinking MU and Danish brand, Anerkjendt, alongside larger brands like Nice London, Komono and Adidas.
Playroom, Skoufa 50, Athens, +30 21 0362 7420
Another champion of Greek designers, Dressing Bar offers accessories, swimwear and womenswear from exciting brands such as Stelios Koudounaris, MAAN, Nizal, Ioanna Kourbela and Arpyes. Visit to find statement pieces alongside timeless pieces, with the added bonus of knowing that you’re championing local talent.
Dressing Bar, Leof. Irinis 36, Ilioupoli, +30 21 0995 0099