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Home of well-established designers, Greece is also a unique place for young designers to flourish and shine. Whoever their muse or whatever their inspiration, these new designers – each with their individual style and aesthetic – show that Greece is much more than just ancient history and modern crises. Discover the seven up-and-coming Greek designers who are taking the fashion world by storm.
Fashion for Cyprus-born Stelios Koudounaris was a natural career choice, as his family owned a fashion business. When he finished his studies in Fashion Design and Garment Manufacturing, he made the move many have made before and came to Athens, and worked as a fashion designer and stylist for some leading Greek brands. As soon as he started designing his own collection, he acquired a certain status in the fashion system for his way of mixing rock elements with a distinguished sense of elegance. His collections – exclusively manufactured in Greece – have been featured in Madame Figaro and Vogue and are available at many selling points worldwide.
Winner of the Fashion Design Project contest organized by the 18th Athens Xclusive Designers Week, Valia Kastrouny has always used fashion to express herself. In the course of her studies in photography and audiovisual arts, she found herself spending a semester doing fashion design in Italy. During her first catwalk, her youthful and flirty designs caught the word’s attention and allowed her to gain broader recognition.
Born and raised in Athens, Fotini Lagaki specialized in textile design after studying interior design and architecture at the Technological Educational Institute of Athens. But she didn’t stop there; she also enrolled in freehand drawing and fashion design at the Sorbonne School of Fashion, and at Central Saint Martins in London. All this background, combined with a love for geometry, make up the universe she shares through her designs and brand, Fotini Lgk.
Joy Koumentakou is one of the few designers who started off in a totally different field, but her love for fashion had the last word. Holding a Master of Business Administration in Strategy, Koumentakou started working for advertising and multinational companies, until in 2007 she established her own advertising agency. She eventually started designing handbags, labelled madebyJK. She quickly gained exposure in the fashion world and presented her first capsule collection in 2014. She was even awarded Best Trendsetter at the 18th AXDW. Colorful and vibrant, Koumentakou’s designs are the epitome of youthful bliss.
Kozani-born Maro Martzy studied industrial design but quickly switched to fashion and received a Bachelor of Arts in Fashion Design from Middlesex University. This creative and innovative young woman knows how to impress. Bold lines and strong curves inspired by her industrial design background paired with unique themes are the elements of this promising designer’s work.
Tamara Ghavtadze is the creative force behind the brand Parle Moi, characterized by elegant and sophisticated designs. Largely influenced by masters of design such as Alexander McQueen, her approach focuses on minimalism and fantasy. She even has her own shop, based in Thessaloniki. If you ever get the chance, drop by to discover this designer who is a strong player in the Greek fashion scene.