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IFA Innovations Media Briefing 2016/© IFA
IFA Innovations Media Briefing 2016/© IFA
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IFA Berlin: The World's Premiere Tech Tradeshow

Picture of Lily Cichanowicz
Updated: 31 August 2016
With its booming startup scene, which is only predicted to grow since the Brexit referendum, it’s no secret that Berlin is one of the tech capitals of the world. Therefore, it is only fitting that the Internationale Funkausstellung Berlin (IFA), the world’s largest computing trade show would be held here. This annual event will take place from September 2-7 at the Messe Berlin’s massive expo hall at the city’s west end.
IFA Innovations Media Briefing 2016: TechniSat Booth/© IFA
IFA Innovations Media Briefing 2016: TechniSat Booth/ | © IFA

In English, IFA stands for ‘International radio exhibition’, and it was first established in 1924. Of course, as Berlin’s tech prowess has increased, the IFA has grown as well. Now, the event attracts more than 245,000 visitors, and upwards of 16,000 different companies come to show their stuff, each vying for audience’s attention. Indeed, some of the globe’s most prominent brands in the field will be present at this five-day event — including Samsung, Sony, Lenovo, LG, Apple, and Motorola. Each one is aiming to outdo the others, which means more exciting presentations for consumers.

IFA Innovations Media Briefing 2016: Beurer Booth/© IFA
IFA Innovations Media Briefing 2016: Beurer Booth/ | © IFA

Therefore, not only data nerds and techies can get in on the excitement. Everything from washers and dryers, to tech-infused clothing, smartphones, and TVs will be on display in their most cutting edge forms. Plus, the IFA will feature an array of highly anticipated product launches, which are relevant to all of us, many of which will be announced in the days leading up to the event’s commencement.

We foresee big things from LG, for example, as they will be broadcasting about their new V20 smartphone. Meanwhile, Acer will present its latest, ultra-thin laptop. Expect to be blown away by Samsung’s smartwatch that utilizes ‘electroluminescent quantum dot light’. New virtual reality technology is likely going to get most of the spotlight this year, thanks to the revelry around the ubiquitous Pokémon Go, especially by the Google Daydream Initiative.

Power Briefing by Samsung: Miss IFA and Barbara Gehl, PR-Manager IT & Mobile Communications, Samsung .../© IFA
Power Briefing by Samsung: Miss IFA and Barbara Gehl, PR-Manager IT & Mobile Communications, Samsung …/ | © IFA

Check out interactive live streams of the events on web platforms like PCmag.com and Samsung‘s page. It’s the perfect opportunity to start thinking about Christmas gifts for the tech-lover in your life, as most of the products will be released to the public at the close of this year.