Berlin startup company Biobrush has launched a bright new biodegradable toothbrush in response to the fact that 200 million of these necessities for dental hygiene are thrown into landfill every year in Germany alone.
While most toothbrushes on the current market are made using valuable fossil resources, the Biobrush, which has recently won a ‘Best of the Best’ Red Dot Award 2017 for its innovative product design, is made using ecologically sustainable methods.
The colourful toothbrushes are actually made from a bioplastic that’s created using wood chips that would otherwise have been incinerated; the packaging is compostable, plus the nylon bristles are made from castor oil without harmful emollients. By injection moulding the bioplastic, it’s managed to become an affordable mass-market product.
Biobrush founder and CEO Nannett Wiedemann says: ‘Resource saving has become a lifestyle choice. For me, the most interesting aspect is to come away from the traditional approach of ‘eco vs stylish’ and instead incorporate both aspects in the design.’
The firm has been working tirelessly on the project since 2015, and the awards are rolling in for its clever design. In 2016, Biobrush was awarded the German Packaging Prize in the sustainability category, plus it was nominated this year for an award in the Lifestyle category, with a place among the top three of the GreenTec Awards.
To find out more about the Biobrush, click here.