This move signals high fashion’s current obsession with streetwear and a more fluid relationship between street and runway. “You can’t have the conversation of New York menswear without Supreme right now, because it’s such a massive global phenomenon,” said Jones in a statement for Louis Vuitton. “When I was at college, I used to work unpacking boxes of Supreme at a company in London that distributed it when it was just starting out, so it’s something I’ve known all my life. I just feel that the strength of its graphic versus the strength of the Louis Vuitton graphic, and that kind of pop-art feeling — it works together perfectly.”
Expect three styles of handbags and co-branded jackets in both camouflage and denim. For those who missed out on copping the Louis Vuitton Supreme deck back in 2000, this new collaboration includes a red and white monogrammed skateboard. There’s even a bespoke toolkit.
Because, let’s face it, Supreme isn’t just any streetwear brand, it’s luxury streetwear. Just as Louis Vuitton’s monogramed logo defines the brand, Supreme’s box logo in the original red and white color way is pretty iconic in its own right. So, I guess this collaboration – called fashion’s “worst kept secret,” by WWD – is fashion inevitability at its finest. People are dying to get their hands on the coolest luxury goods dropping this fall. Here’s what you can expect to covet from the Supreme x Louis Vuitton collection.
Now that Supreme is officially on the Paris runways, will the kids still want to wear it? Photographed on the streets of Brooklyn on January 20 is this 14-year-old, whose Sprayground backpack looks a lot like the Louis Vuitton x Supreme collaboration.
So, I think it’s fair to say everybody is behind this latest collaboration. Even the kids, who made Supreme the brand it is today.