The finale of the fashion season, Paris consistently plays host to the best and boldest designs from established houses and new names alike. This year, the emerging talent is notable for its international scope, with names from the Netherlands and Finland joining the homegrown line up. Read Culture Trip’s guide to the most exciting fashion talent showing at Paris Fashion Week SS18.
Finnish brand Aalto is run by designer Tuomas Merikoski who brings cool, young vibes to the Paris fashion scene. Having collaborated with luxury labels Givenchy and Louis Vuitton, Merikoski brings an expert knowledge of tailoring, coupled with a slinky aesthetic which blends into more avant guard, sporty silhouettes. Already a finalist of the Andam fashion award 2017, expect the bold, breezy vibes of Aalto to make waves at Paris Fashion Week SS18.
After Homework (Paris)
Founded by Pierre when he was just 15 years old, After Homework (Paris) is a young brand with big ambitions, and a talented creative at the helm. Now joined by stylist Elena Mottola, the label brings together some of the most exciting names in Paris’ creative scene, regularly collaborating with artists, musicians and filmmakers. The result is a fashion brand which feeds into and contributes to youth culture more widely, with the theatrical designs embodying the energy of the scene. Already generating hype, this is just the beginning for the bright young duo.
A designer who regularly starts collections from the feel or vibe of a material, Coralie Marabelle is adept at offering beautiful textured, sculptural designs in memorable colours. Having spent time in London working for Alexander McQueen, the designer was awarded the Public Prize at Hyères’ International Festival of Fashion and Photography in 2014, and went on to launch her own label in 2016. And while her label is relatively fresh on the scene, her designs are already making serious impact. Watch this space.
Created in 2014, Kenta Matsushige created his eponymous label with an aesthetic inspired by Japanese design. As such, pieces are minimal in style, with geometric tailoring adding a surprising and fresh twist to classic staples. Expect to find timeless pieces made from rich, sumptuous materials.
Dutch designer Liselore Frowijn graduated from ArtEZ Institute of Arts in Arnhem in 2013, and quickly went on to work with the likes of Gucci, Prada and Chanel before being awarded Young Designer Award during Dutch Design Week in 2014. Her bright, often silk-based, designs offer a striking and über feminine vision of womenswear; having has her first show on the PFW schedule last season, expect further experimentation and innovation from this exciting talent.
Originally founded by Jan Nehera in 1930, this Czech label had over 130 stores at its peak. In 2014, the brand was revived by Samuel Drira, who now shows collections at Paris Fashion Week. Marrying soft, organic shapes with an elegant approach to tailoring, the brand offers a hybrid of modern eastern style and simplicity – now a staple of the Paris Fashion Week schedule, we’re looking forward to what the Nehera SS18 collection will bring.
Y/Project’s creative director Glenn Martens used to be a fit model for Vetements’ Demna Gvasalia, which makes sense given the deconstructed, dysmorphic silhouettes of the two. Yet while Vetements has kind of fallen victim to its own hype, Glenn Martens has determindley and slowly fostered a cult audience for Y/Project. Designs play with structure and proportion, subverting traditional silhouettes and rendering them in new forms. It’s no surprise that Y/Project’s Paris show has become one of the most sought after in the business, and we can’t wait to see what’s presented this season.