Meet the Founder of Breakfast in America, Craig Carlson

I have to give a little backstory leading up to my getting the idea of opening up Breakfast in America. First, I was an exchange student in France for my ‘Junior Year Abroad’ when I was a student at the University of Connecticut. The moment I arrived in Paris, I instantly fell in love with the country and the language… and, most surprisingly, the cinema, thanks to all the repertory theaters in the city. That’s when I decided to pursue film as a career, moving to California and getting a degree from the University of Southern California in film and television. Thanks to my French, I ended up getting a job on an American TV show that was being edited in Paris. Once the show ended, I knew I wanted to live in Paris. But doing what? Back in the States, my friends took me to my favorite diner where I ordered a big ol’ American breakfast – hamsteak and eggs, buckwheat pancakes and home fries. The moment my breakfast feast arrived, I stared at it and said, ‘This is the one thing I missed in Paris!’ (After a year of croissants and pains au chocolate for French breakfast, I was dying for an American breakfast). And just like that the idea for Breakfast in America hit me.

Setting up the business in France was the easy part, (although getting a commercial visa was not). For me, the hard part is running a business in France. That’s because there is virtually no flexibility. Here are just two examples: Take France’s infamous 35-hour workweek. I’d just assumed that overtime started from the thirty-sixth hour on. Not so. Say you’ve hired someone part-time at twenty hours a week. Well, for them, overtime starts on the 21st hour. Even worse, nobody is allowed to work more than 20 percent beyond their contracted hours. And the second most difficult challenge of all is that after their trial period, employees in France are on lifetime contracts called CDIs, which means it’s nearly impossible to fire anyone, even if they don’t show up for work or even if they’re stealing.

Despite what I just said, I would encourage young expats to open their own business in France, because the rewards far outweigh the headaches. The advice I would give, however, is to get as much information on labor laws as possible. Once that’s done, get used to the fact that nothing in France is black and white – especially labor laws and doing business here. In other words, you have to get used to what I call, ‘living in the gray,’ meaning, with France’s contradictory laws, it’s impossible to get a straight answer from anybody here!

At first it was a challenge. Take for example the word ‘Diner’. In France, it means ‘to dine’ or ‘to eat dinner’. Of course, Breakfast in America is a breakfast joint, which meant I had to teach the French the American meaning of the word ‘Diner’. Second, I made it my mission to show the French that there was more to American cuisine than ‘amburgers – in my case, breakfast, my favorite meal! One of my proudest moments was when a French customer ordered pancakes and eggs at 10PM. ‘I can order breakfast at night?’ he asked incredulously. ‘Mais bien sûr!’, I said.

Definitely our pancakes and French toast, served with 100% maple syrup shipped in from Canada. I also think everyone should try our omelets and garlicky home fries. They’re delicious! And alas, our ‘amburgers aren’t so bad either, my favorite being the Super BIA (named after the diner, Breakfast in America).

The idea of writing a book only came about relatively recently. First, hardly a day goes by that I don’t have a customer ask me questions about Breakfast in America and how it came into being… so I realized there might be a strong interest in my story. And second, the idea of the book didn’t really solidify until I was lying in a hospital bed after collapsing from the stress of doing business in France. I thought to myself, ‘How ironic? For years, I’ve dreamed of living in France. And now that I’m here, I want nothing more than to escape – before it kills me!’ By writing Pancakes in Paris, I found myself falling back in love with France all over again, rediscovering what it was that brought me here in the first place.

My partner and I have been working on expanding the number of diners, having overseen the opening of a franchise a little over a year ago. Also, as often happens in life, events have come around full circle again and I’m now back to writing and developing screenplays, first as a writer for an animated TV series; and second, I recently optioned my book to a Hollywood director/producer who wants to turn Pancakes in Paris into a film or TV series.

Actually, I didn’t remember the album because it came out when I was a kid. That’s why when I had the idea for the name Supertramp never crossed my mind. I just wanted a name that described what my future customers would be experiencing: breakfast in America. It wasn’t until later, when I was putting my business plan together and started looking for investors that people brought up the album. This prompted me to get some legal advice, and I ended up registering the name and now own the trademark for France and the rest of Europe.

First of course, I love going out to eat in Paris! I live in the Latin Quarter and am surrounded by a bunch of fantastic French restaurants as well as cuisine from all over the world – Italian, Indian, Tibetan, Colombian, Argentinian and Moroccan, you name it. Also, like a tourist, I love wandering the streets of Paris, getting lost, discovering new neighborhoods and hidden passageways, going to museums. But above all, I love going to the old repertory cinemas I first discovered as an exchange student, many of which are in the Latin Quarter: Grand Action, Le Desperado and Action Christine. A lot of people don’t know it, but Paris is one of the only places in the world where you can regularly see old classic and foreign films in their original language – and projected from real 35mm film, not digital. It’s heaven for cinephiles like me.