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Berlin-based language-learning app Babbel recently teamed up with the New York City Hospitality Alliance to reveal how diners frequently avoid hard-to-pronounce menu items, and has created a service to help avoid potential embarrassment.
The New York City Hospitality Alliance has revealed that nearly half (41%) of their members believe they have seen diners avoid ordering certain items on a menu due to fear of mispronouncing them.
They claimed food and drink from France was most likely to be avoided by people eating out (44%), with ‘cassoulet’, ‘mille-feuille’, and French wines such as ‘Beaujolais’ commonly identified by the respondents as particularly daunting. Italian dishes were the second most frequently avoided type of cuisine (22%).
Inspired by the findings, language app Babbel is offering a free (and anonymised) service that allows members of the public to send photographs of hard-to-pronounce menu items to firstname.lastname@example.org in exchange for corresponding pronunciation audio files provided by one of the in-house team at Babbel. When viable, this will be within minutes of receipt.
“Not knowing a language can be an impediment to fully experiencing a trip abroad, but it can also even prevent you from getting the most out of a meal [at home]. That is where Babbel comes in; we are helping millions of people worldwide learn to speak a new language with confidence – and eat well,” said Julie Hansen, U.S. CEO of Babbel.
Listen to example Babbel audio files of hard-to-pronounce items in French, Venezuelan and German restaurants here.
With your pronunciation on point, check out our round up of the most amazing street food in Paris.