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Louvre Museum | © Benh LIEU SONG/WikiCommons
Louvre Museum | © Benh LIEU SONG/WikiCommons

And the Most Instagrammed Museums of 2017 Are...

Picture of Rachel Gould
Art & Design Editor
Updated: 30 November 2017

As the year draws to a close, Instagram reflects upon the cities, sites, and hashtags that have populated the platform in 2017—among them, one of the most widely visited museums in the world.

Instagram’s year-end statistics are in. The analysis included celebrities with the highest following (Selena Gomez and Cristiano Ronaldo), the world’s most Instagrammed cities (New York, Moscow, London), recurring sites (people really love Disneyland), hashtags (#love, #travel), and the single most popular Instagram photo: artist Awol Erizku’s portrait of Beyoncé, which doubled as the singer’s pregnancy announcement and subsequently accrued more than 11 million likes.

Not only is Erizku’s photograph the most popular Insta of 2017, it’s also officially the most ‘liked’ post to date.

In Instagram’s report was another promising indication for the wonderful world of art: the Louvre ranked seventh on the platform’s list of the 10 most Instagrammed locations in the world. The Louvre was the only art space to make the official top 10 cut. It’s a step up from last year’s title of most Instagrammed museum of 2016, though it also claimed that title once again this year.

The app also compiled separate lists reflecting the most Instagrammed museums internationally and in the United States. The results are relatively unsurprising: New York City’s Metropolitan Museum of Art stole second place on the global list, followed by the Museum of Modern Art (MoMA), the Los Angeles County Museum of Art (LACMA), and the British Museum in London.

The Met also comes in on top as the most Instagrammed museum in America, while MoMA and LACMA run in second and third place, followed by the American Museum of Natural History and the Whitney Museum of American Art.

An additional symptom of expanding interest in art was the increased use of the #art hashtag, which saw substantial growth from previous years.

That said, Instagram has also skewed how we qualify that so-called “interest.” As accessible and interactive installations like Yayoi Kusama’s Infinity Mirror Rooms and exhibition spaces such as the Museum of Ice Cream gain unprecedented levels of popularity, it calls into question whether Instagram has encouraged participation in the art world, or pushed art into the background as a means to better exhibit ourselves.