We all love Garance Doré—‘the guardian of all style’, as The New York Times described her—who made fashion blogging what it is today: a powerful counternarrative, and marketing force, in a multibillion-dollar industry. But our dear Doré has long since traded in the City of Lights for the Big Apple and the title of Queen of the Parisian Style Blogs remains up for grabs. We take a look at 10 hyper-chic bloggers fighting it out for the crown in the city of Paris.
La Revue de Kenza by Kenza Sadoun-el Glaoui
Kenza’s blog first appeared in 2008 and after a few forays into the traditional fashion world—as an intern at Numéro, a photographer’s assistant, stylist and freelance journalist—she became a full-time blogger and social media operator in 2010. From her home base in the Marais, she dishes out invaluable morsels of advice on personal style, one that is cool, casual and attainable, and how to get the most out of a stay in the city she’s lived in all her life.
The Cherry Blossom Girl by Alix Bancourt
A fashion-school graduate, and one-time consultant for major brands such as Alexander McQueen and Chloé, Alix set up her blog in 2007 as a creative outlet during a stressful time in which she was preparing her end-of-year collection. The style that she documents is nothing but feminine, whimsical and romantic, and the blog, which retains the intimate feel of its early days, has seen her develop as a photographer and a designer, most notably through her lingerie collection with Etam.
Hello It’s Valentine by Valentine Vanesse
Before dedicating herself to the life of a high-flying fashion blogger, Valentine worked as a graphic and web designer. The attention to detail and eye for colour and combination that this professional background has given her is clear in the work she presents on her blog: crisply shot, endlessly surprising and ebullient photography. She isn’t short, either, on helpful tips for living the good life in Paris or, indeed, in cities across Europe and the world.
Miss Pandora by Louise Ebel
Louise leads an enviable double life. She is at once a journalist in the traditional sense, working for Marie-Claire Japan and as a presenter on the Japanese television show Zip!, as well as being one of Paris’s most influential style bloggers. Whereas most of her competitors aim for a relaxed, throw-it-on-and-go kind of look, the shoots featured on Louise’s blog are pure fashion fantasy. There’s no vintage skirt too frilly or fabric choice too outlandish for this fashionista, and she’ll expertly pose the hell out of them in the city’s most stunning locations.
Le Blog de Betty by Betty Autier
A firm adherent of the Doré and Schuman school of fashion blogging, Betty is an expert in mixing high with low and creating images that are greater than the sum of their parts. The amazing clothes and accessories featured in the blog’s shoots are always dead on trend, so be sure to take note! But it is the implied rock-and-roll lifestyle that pervades the photography that is so intriguing and will keep you coming back for more.
Une Libanaise à Paris by Samar Youssef
As a professional journalist with years of experience in the trade, Samar’s writing is second to none. This background has also taught her the importance of diversifying the content that appears on her blog. She mixes fresh editorial pieces, including interviews with key players in the fashion industry, with her own personal style stories, restaurant reviews, travel tips and work from a varied set of contributors.
Mode and the City by Daphné Moreau
Daphné began her career in marketing and sales at Miu Miu, Alberta Ferretti and Hermès before setting up as one of Paris’s pioneering style bloggers in 2007. Since then, she hasn’t stopped writing about the best of fashion, food and beauty in the city. Her style is unreservedly preppy and her shoots employ a characteristically simple colour palette. The blog is mostly in French but a great outfit transcends language, so don’t be put off if you only understand un petit peu du français.
Make My Lemonade by Lisa Gachet
Lisa’s blog combines fashion with DIY, whether it be arts and crafts, sewing or cooking. It’s the place to go not only to see unique, vivacious style but also to learn how to create and photograph it. Lisa’s personal fashion soft spots are for yellow and sequins and she is partial to a bit of polka-dot action too. Spearheaded by a true entrepreneur, the Make My Lemonade team is opening its first shop in Paris next month.
Rentrée ! Je crois que les choses sérieuses vont pouvoir commencer ! Des caisses de projets dans les tiroirs, de l'inspiration à bloc, des DIY en pagaille, des workshop en masse ! Cette petite photo est une des illustrations de mon histoire avec @comptoirdescotonniers que vous pouvez retrouver sur le site #comptoirstories ! Je vous embrasse bien fort #comeback #newco #comptoirdescotonniers #ad #happyface 📷 @olitax
Paris’s most enigmatic style blogger (her real name appears nowhere online), Tokyobanhbao has been writing about fashion and travel since 2007 and she is a talented illustrator to boot. She is all about mixing designer labels with high-street brands, with a couple of thrift-store finds more often than not thrown in for good measure, and she isn’t afraid to take her photoshoots into the realm of the fantastical. The blog also contains interviews with local artists.
My Name Is Odd by Aude Sarkamari
Aude is another Parisian blogger with her fingers in many pies, metaphorically speaking, of course. She works in digital strategy for a PR consultancy, runs Caption Magazine, in which she writes about trends, culture, films and bands, and keeps this successful blog on the go. As the name suggests, this is a blog with a sense of humor as well as a sense of style. Expect to find curiously shot fashion stories as well as top tips on beauty and travel.