Now in its 64th year, the 2017 theme for this year’s fest is set to look at the role of creativity in the economy, society and culture. Taking place from June 17–24, the point of the festival is to highlight creativity in business aimed at social change and promoting good in the world.
So what can you expect this year? From legendary civil rights activists to high profile political figures, actors, actresses and social entrepreneurial whizzes , this year’s talkers include the likes of Sir Ian McKellen, Reverend Jesse Jackson, Dame Helen Mirren, Mario Testino and Christine Lagarde, who will be discussing all sorts of issues, like how brands should strive for more inclusive societies and the ways that innovators can aim for more creative fulfilment.
The festival opens with the unveiling of groundbreaking research from McKinsey & Company, revealing all sorts of data and analysis they’ve been compiling for the last 16 years. In addition to all the glitz and celeb glamour, the main debate, hosted by WPP founder and CEO Sir Martin Sorrell will be dissecting the worlds of sport, cinema and marketing communications. Sir Martin Sorrell will be sharing the stage with Oscar-winning director Ron Howard and CEO, founder and chairman of the Kraft Group, Robert Kraft. And of course, there will be oodles of awards ceremonies celebrating the world of advertising.
Here’s just a few of our favourites that could be up for awards this year:
We’re The Superhumans – RIO Paralympics 2016…
The Fearless Girl…
This bronze statue got oodles of social media love and news attention when it was unveiled last year. Why’s it up for an award? Well, it’s the perfect publicity stunt, of course.