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The Air France-KLM Group says it created Joon specifically for millennials, though doesn’t specify whether those outside the 18-35-year-old age range will be prohibited from flying. Flying Blue (Air France’s loyalty scheme) members will still be able to collect air miles when flying Joon.
The airline’s visual identity uses electric blue ‘symbolizing the airline’s dynamic attitude, as well as the sky, space and travel.’ Any new cabin crew, for which the company is currently recruiting, will get to wear the smart uniform, which marks a departure from the dowdy, beige numbers of other airlines.
‘Our brief was simple: to find a name to illustrate a positive state of mind. This generation has inspired us a lot: epicurean and connected, they are opportunistic in a positive sense of the word as they know how to enjoy every moment and are in search of quality experiences that they want to share with others,’ said Caroline Fontaine, global brand VP at Air France.
According to a statement on the company’s website, Joon will fly the Airbus A320 and larger A340 and A350 and will not be a low-cost carrier. Instead, it will compete with the likes of Virgin Airlines, British Airways and other mid-to-top range carriers that appeal to a younger, globally-minded audience.
Joon will start operating medium-haul flights from Paris-Charles de Gaulle this autumn, followed by long-haul flights in summer 2018.