The Best Fashion Boutiques In St Tropez

St Tropez is a fashionista’s dream. It has lots of lovely shops to buy the latest beachwear, as well as the outfits you’ll need to relax onboard the boats or lounge by the bar. Here’s our list of the ten best shops that help sell the lifestyle as much as the clothes.

Did you know – Culture Trip now does bookable, small-group trips? Pick from authentic, immersive Epic Trips, compact and action-packed Mini Trips and sparkling, expansive Sailing Trips.

Boutique Sunday

This boutique in the center of St Tropez personifies the town’s fashionable beach spirit. It calls its style “hippie chic” and has been selling cover ups, dresses, skirts, and jumpsuits for the past 20 years.

Patch is a clothing store in the center of town where you can find great basics—lots of pairs of jeans and tops. It doesn’t have a website but it’s worth a visit.

Blanc Bleu

Blanc Bleu is a French brand founded on May 5, 1979, in Saint Tropez by a keen sailor named Patrick Khayat. It has a very definite maritime theme full of sailor trousers, scarves, and striped tops.

Sundek

Sundek is a swimwear brand that creates original beachwear that can also be worn in urban settings. It focuses on family life and swimwear for the whole family.

Manoush

Manoush is a great place to find contemporary pieces for your summer wardrobe and it also has a great online shop. It’s not the cheapest—expect to pay 300€ for a pair of trousers—but people love the quality.

Vilebrequin

The swimwear brand Vilebrequin was founded in St Tropez in the 1970s. It’s the quintessential brand from the south of France, selling brightly colored (and very exclusive) swimwear for all the family. They might just be swimsuits, but they’re selling the lifestyle.

Noreve

Noreve is a fashion accessories store, selling everything to go with your outfit, like caps, watches, bags, polo shirts, as well as laptop and iPhone cases. You’ll never be underdressed by the pool again.

Kiwi

Kiwi is a small French beachwear brand that evokes St Tropez’s beach glamor, making swimwear for all the family. It ensures that all its products are made with care and are of a high quality. It’s just a little outside the town center.

Othello

Othello is a men’s fashion store, selling brands such as Ralph Lauren, Kenzo, Hartford, Colmar, and Eleventy. It doesn’t have an internet or facebook site.

La Martina

La Martina is a clothes shop for men and women, designing clothes that are closely tied to the world of polo or polo inspired—it also sells equipment for the sport, such as hats. It also has Mediterranean collections with blazers, trousers, and skirts.

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.