The massive complex can be experienced both with and without a ticket. Visitors who just want to generally check out the space are welcome to hang in the lobby, coined Lego Square, as well as three restaurants (Lego bento box, anyone?), the Lego forum and the Lego store all free of charge.
A highlight of the centre is its Tree of Creativity, which both paying and non-paying visitors can view. It stands at a gargantuan 15+ metres in height, making it one of the largest Lego structures ever realised. Assembled from an impressive 6,316,611 Lego bricks, it took 24,350 hours to be completed!
For those who want to see more than just the freebies, a ticketed exploration is available. This includes access to all the outdoor terraces and to the Masterpiece Gallery, which is devoted to Lego creations and features incredible Lego work made by fans from around the world.
Entrance to four colour-coded interactive zones is also made available with a paid wristband. Red, green, blue and yellow play areas each represent a specific theme – creativity, storytelling/role-play, logic and emotions – inviting guests to get involved in some building and learning of their own.
There is also a Lego museum promising to explain, according to the Lego House website, ‘how a small furniture workshop in Billund, Denmark grew into one of the largest toy brands in the world’. Wristbands that garner this full access cost kr.199 (approximately £24) for all visitors over two years of age. (Under twos go for free.)
So, whether you are passionate about truly unique architecture or just about Legos, a visit to Lego House will definitely stack up to your expectations.
For more on Lego and design, check out Jan Vormann’s art project on healing old buildings with Lego.