The 10 Best Fashion Boutiques in Sofia

Clothes | © Artificial Photography/Unsplash
Clothes | © Artificial Photography/Unsplash
If your wardrobe cries out for fresh pieces, Sofia is a perfect spot to indulge in a day of shopping. The boutique scene in the capital of Bulgaria offers quality, world-class clothes created by local fashion designers, at very reasonable prices.

Sassa Björg

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You can’t miss the red door of the boutique of the Sofia-based fashion label Sassa Björg, located in the heart of the city, on Solunska Street. On the hangers you will find limited-edition ready-to-wear clothes or you can order your custom-made outfit. Mila Ateva and Vasil Poleganov are the core of the team in charge of the homey atmosphere of the boutique.
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12 O’Clock

A creative approach to the modern Cinderella is what Angel Dulchev aims for in his fashion creations. 12 O’Clock is a boutique helping women to feel like princesses by putting a new dress on. The designs are feminine and feature those small unique details that make a person stand out of the crowd.

52, Kosta Lulchev Str., Sky City Mall, 1220 Sofia

Vintage Sofia

Retro is back in fashion! Vintage Sofia is a clothes and accessories boutique creating clothes for those inspired by the vintage fashion wave. With more and more swing dance clubs in Sofia, and more and more girls dressing in pin-up style, the retro look is back in the shops. In this boutique the bright colors and feminine dresses and skirts dominate.

21, Tsar Asen Str, 1000 Sofia

#shirtwise & #vintagesofia #newcollection #thisfriday

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Teodor is a men’s fashion boutique that has been around for more than 20 years. Suits and shirts are their superpower but a stylish man will also find great shorts for summer days/ The brand has a chain of 29 stores in Bulgaria.

14, Graf Ignatiev Str., 1000 Sofia

Mellini Fashion

Mellini is a Bulgarian fashion boutique catering for the business women who wants to keep her feminine look in the fast-paced corporate world. Mariyana Gadzheva is the creative engine behind the brand, always sticking to soft lines and quality Italian fabrics. The cozy boutique is located in the old, aristocratic part of Sofia. You are welcome to try the clothes or ask for alterations so they fit you perfectly.

1, Veliko Tarnovo Str., 1504 Sofia

Sarah Hirsch

This fashion studio designs handcrafted fairy dresses for special occasions and for the Big Day. Sarah Hirsch’s bridal collections and evening gowns are creative in their lines and mix of fabrics but always elegant and feminine. All the fabrics, lace, and embroidery with crystals, beads and pearls are carefully selected and you could also order your custom design.

49, Han Krum Str., 1000 Sofia

Roshavata Garga

There is a Bulgarian idiom that says “if it should be a crow, let it be scruffy”, referring to letting things be as they are, even though not perfect. Roshavata Garga is the fashion house of the designer Albena Alexandrova that has become known for its artistic, eclectic and sometimes eccentric style. Roshavata Garga offers both everyday and official clothes, as well as some unconventional services such as inventory control of your wardrobe (helping you get rid of those old clothes you no longer wear but can’t throw away).

15, Aksakov Str., 1000 Sofia


If you have already stopped by some museums, you may have noticed the beautifully ornamental decorations on the traditional Bulgarian costumes. These motifs have recently entered the everyday looks of the Bulgarians with the locals regaining their pride in the national symbols. What Shevitza does, is a modern, stylized version of the traditional ornaments printed on scarves. Order online or find the scarves in Gallery 2.0.

26, 6th September Str., 1000 Sofia

The House of Hats

Irina Sardareva has been creating hats since 1992, exhibiting her newest models in the House of Hats in Sofia since 1997. You can spend hours there experimenting with the different look that every hat creates. Irina designs casual, special occasion and bridal hats, as well as knitted clothes.

44, Vladayska Str., 1606 Sofia