Fashion-conscious guys and gals in Ghent are well aware of the Rewind family, radiating Scandinavian comfort and cool from two hubs on the Sint-Pietersnieuwstraat. Founder Christophe Urbain originally nestled his multi-brand clothing haven in one building a stone’s throw from cultural temple De Vooruit a decade ago, but the need for expertly curated basics soon proved too big for one venue. A Rewind Men opened up across the street in 2011, effectively splitting the undertaking into separate men’s and women’s shops. Art-fuelled events alongside sober garments from brands like Won Hundred and Libertine-Libertine have made the Rewind name a Ghent staple, with a shop-in-shop men’s boutique – the high-end Rewind B.L.C.K – as an extra suave surprise downstairs.
Rewind Women, Sint-Pietersnieuwstraat 44, 9000 Ghent, +32 9 324 84 04
Rewind Men, Sint-Pietersnieuwstraat 13, 9000 Ghent, +32 9 398 43 34
Rewind B.L.C.K., Sint-Pietersnieuwstraat 13 (-1), 9000 Ghent, +32 9 398 43 34
Essential fall knits, pashmina scarves and the occasional cashmere jacket – Katrien Buyle’s A.Puur.A. is fabric heaven. Homebodies have flocked to Buyle’s warm Ghent space (recently joined by a sister store in fashion hub Antwerp) like bees to honey for decades now, unable to resist a good throw pillow, crazily patterned sock or eye-catching plaid. Buyle herself is known as a bit of a Jack of all trades, with both original stationary and sustainable fashion on her mind and hands. As she goes about picking and designing flowy feminine dresses and skirts, the term ‘Puur’ (meaning ‘pure’) in her shop’s name is held in high regard.
Onderbergen 56, 9000 Ghent, +32 9 223 02 41
Founded by Murielle Scherre, La Fille d’O is all about making the first things that touch your body when you get dressed the right ones. The wilful Belgian designer behind the brand has always been adamant in her principles and innovations: home-grown production and a gender-neutral collection in solely black – not many in the industry mirror the compromise-free guts that Scherre has displayed for well over a decade now. Sewn and produced in small Belgian factories, La Fille d’O bras are meant to last six or seven years and, according to the brand, are ‘avant-garde lingerie that supports your body, whilst empowering your attitude.’ The likes of Rihanna and Lady Gaga have already agreed.
Burgstraat 21, 9000 Ghent, +32 9 334 80 10
When it comes to the crème de la crème of Belgian design, there’s no place in Ghent like Het Oorcussen. Owner Caroline Naudts presents a wealth of local haute couture in a simple, streamlined boutique that aims to soothes and showcase. All eyes are guided towards statement pieces and a carefully selected assortment of heels by names like Dries Van Noten, Ann Demeulemeester, Christian Wijnants and A.F. Vandevorst.
Vrijdagmarkt 7, 9000 Ghent, +32 9 223 07 65
Another force majeure in the sophistication department, boutique Twiggy boasts a particularly lovely dwelling – a renovated 19th century bourgeois home, 450 square meters large and complete with thick hidden doors, fireplace and an idyllic courtyard garden that doubles as a coffee corner (particularly handy when shopping with an indecisive partner). Both men and women are treated to three floors of garments by Isabel Marant, Humanoid, Acne and Marc by Marc Jacobs, among others. Since 2016 eternal doubters can also rely on a personal stylist to help put together an outfit meant to last, including shoes, bags and accessories.
Notarisstraat 3, 9000 Ghent, +32 9 223 95 66