The typography of shop signs in a city can contribute to its aesthetic character, from glitzy neon lettering to traditional swinging logos. Stadtschrift is a typographic museum in Vienna that is aiming to preserve and document historical façade lettering, which they fear is being lost due to the decline of small businesses. The association wants to ‘promote awareness of the handwriting of Vienna by preserving obsolete logos with nostalgic meaning from being scrapped.’ Here’s a small selection of their finds, as well as iconic signs that continue to light up the city streets.
This wall, arranged by the Stadtschrift museum, contains various rescued shop signs, meaning that they can continue to be appreciated by the public.
The mustard yellow letters stand out from the shop front of this butcher shop.
One of Vienna’s café chains, Aida, opts for shocking-pink neon lettering. The cake, ice cream and coffee shops are dotted all around the city.
The classic painted letters of a guest house in Vienna.
This quirky sign designed in the shape of a tea strainer belongs to Viennese company Demmer Tee Haus and can be found close to the Karls Church (Karlskirche).
Demmer Tee Haus, Mölker Bastei 5, 1010 Wien, Austria, +43 1 533 5995
The neon letters of the Bellaria Kino cinema glow in the winter snowstorm.
Bellaria Kino, Museumstraße 3, 1070 Wien, Austria, +43 1 5237591
Here’s an old radio store with vintage-style neon lettering, synonymous with the 1920s and ’30s.