The Traditional Shop Signs of Vienna
Aida, Vienna | | © Paul Shafer / Flickr
The typography of shop signs in a city can contribute to its aesthetic character, from glitzy neon lettering to traditional swinging logos. Stadtschrift is a typographic museum in Vienna
that is aiming to preserve and document historical façade lettering, which they fear is being lost due to the decline of small businesses. The association wants to ‘promote awareness of the handwriting of Vienna by preserving obsolete logos with nostalgic meaning from being scrapped.’ Here’s a small selection of their finds, as well as iconic signs that continue to light up the city streets.
The Stadtschrift museum
This wall, arranged by the Stadtschrift museum, contains various rescued shop signs, meaning that they can continue to be appreciated by the public.
Stadtschrift museum, Kleine Sperlgasse 2c, 1020 Wien, Austria
Logos | © Stadtschrift museum
The rescued letters hang on the wall | © Stadtschrift Museum
Classic travel agents
Logos © Stadtschrift museum
Timeless handbag store
A family butcher
The mustard yellow letters stand out from the shop front of this butcher shop.
Yellow letters of a butcher shop © H.KoPP / Flickr
One of Vienna’s café chains, Aida, opts for shocking-pink neon lettering. The cake, ice cream and coffee shops are dotted all around the city.
Aida sign against a blue sky © Jana Markova / Flickr
A traditional look
The classic painted letters of a guest house in Vienna.
Wien, 2017, Restaurant, Miznon, Copyright www.peterrigaud.com
Iconic and well-loved
Café Pruckel is one of Vienna’s most iconic coffee houses, where you can enjoy delicious traditional Viennese pastries and soak up the elegant atmosphere over a cup of good-quality coffee.
Café Pruckel, Stubenring 24, 1010 Wien, Austria, +43 1 5126115
Café Pruckel | © AchimBieniek.com
Here’s an old radio store with vintage-style neon lettering, synonymous with the 1920s and ’30s.
Electro Radio shop © Herbert Ortner / Flickr