Lena Kratz’s blog features fashion and beauty tips, as well as a shop where you can buy the clothes that she models. Her style is relaxed and Bohemian, with floaty dresses, comfy playsuits, and tribal prints. Her motto is ‘the life as the route of the moment’ – a philosophy that can be seen reflected in the clothes she wears. As well as writing about fashion, Lena is also a passionate travel, food, and drink blogger.
Bikinis And Passports
Founded in 2010 and intended as a diary for family and friends, Bikinis And Passports has recently exploded – with 30,000 Instagram followers and counting. Vicky, 26, chronicles her various outfits and shows readers where they can find the clothes. Her style is chic, refined and feminine. Alongside writing about fashion, Vicky’s blog also includes a travel and section – with a page dedicated to Vienna.
Cult social media star Madeleine Alizadeh’s fashion guide category on her blog features tips such as ‘how to support fair fashion’ and advice on how to source your clothes ethically. Self-described as a ‘sustainable lifestyle blogger’, she is also a talented and prolific photographer; she captures her journeys with creative flair and perfectionist precision. As well as writing about fashion, she is also an ardent blogger of travel, beauty, and food.
Fleur de Mode is a Vienna-based blog that quickly garnered a reputation as one of Austria’s top online destinations for lovers of fashion. Run by Hristina, the blog has in the past collaborated with several reputable brands, including Net-A-Porter, Gucci, L’Oréal Paris, and Piaget. The blog has won numerous awards, including Austria’s Fashion Blogger at the Blog Awards in 2014 and Style Award in 2012. The clothes featured are feminine and chic, with many forward-thinking looks for readers to replicate.
Love Daily Dose
Love Daily Dose is self-described as ‘a life and style guide for young, driven women who appreciate all things beautiful.’ Packed with fresh, exciting content – the blog is run by two Austrian girls who are dedicated to bringing fashionistas all the latest style advice, travel destinations, and tasty recipes. Set up in 2013, the blog has grown to have a loyal following, with nearly 10,000 followers on Instagram.
Collected By Katja
A lifestyle and fashion blog ‘for women, not girls.’ Written in German by 38-year-old Katja, this popular and fast-growing blog started life in 2012 and, as the name suggests, offers details on Katja’s personal, sophisticated style, and where she gets her inspiration from. Collected By Katja also includes a section about her home city Vienna, giving great tips on where to find the best fashion boutiques.
Berries And Passion
Viennese Nina started writing her blog in 2011, inspired to share her love of fashion, travel, and food. Starting life as a personal platform in which to share with family and friends, Berries And Passion has attracted thousands of loyal followers, who adore the 28-year-old’s chic sense of style. One of the most popular German language fashion sites, the blog keeps up to date with all the latest trends and shows readers where to find them.
City Cat Walk
Innsbruck-based photographer Balazs gives a unique insight into the Austrian fashion world, taking pictures of some incredibly stylish fashionistas. His keen eye for chic attire on the streets around the world attracts thousands of followers – an audience which is growing every day. The photos on the blog are always carefully choreographed and Balazs includes men and women of all ages and with varying fashion tastes – from chic Italian gents to sophisticated Austrian ladies.
Who Is Mocca
Founded by graphic artist and freelance journalist Verena Raffl in early 2013, this fashion blog ‘evolved into a blogazine’, bringing readers all the latest Austrian fashion, beauty and lifestyle news. Featuring a fresh and full fashion category dedicated to spotlighting some beautifully curated outfits, the blog is perfect for those who want to keep their finger on the pulse of the Austrian fashion scene.
Sonja Petrkowsky set up her blog 2010 and writes about all things related to fashion, beauty, travel and lifestyle. Fashiontweed gives advice on the latest trends and is a diary for Sonja to showcase her daily trends and innovative sense of style. The beautifully designed look book features some enviable outfits that will inspire you to revive your wardrobe. In 2014, Sonja’s blog won the Zalando Newcomer Award.