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Yves Behar's new TV for Samsung is Cleverly Disguised as a Picture Frame

Picture of Charlotte Luxford
Home & Design Editor
Updated: 11 April 2017
Do you hate your TV being the centre of attention, rather than your tasteful interior decor? Well, the Frame TV created by Swiss designer Yves Behar for Samsung may be the answer.

This groundbreaking TV design is more like a sleek art installation piece than a gadget, changing the perception that technology is often ‘ugly’.

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© Samsung

Showcased at Milan Design Week, the Frame has all the functionality of a hi-tech TV when switched on, but when it’s turned off it goes into ‘Art Mode’, displaying a curated collection of artworks that appear real, surrounded by a customisable veneer frame that sits completely flush against the wall to blend seamlessly into your home.

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© Samsung

Yves Behar said in a statement: ‘A home is an expression of personal taste, functional needs and interests. Every piece of furniture, every work of art on the wall, every object, becomes part of an aesthetic and style. The television is no exception. Whether it is small or large it has a strong visual presence in a room, even if you try to hide it. In our smaller homes and apartments, when a television is off, its black square takes up valuable real estate.’

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© Samsung

The pieces for the ‘Art Mode’ function were carefully chosen by curator Elise Van Middelem, who selected works from a number of established artists including Todd Eberle, Barry McGee and Luisa Lambri, all of which may not have been accessible to the buyer otherwise.

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© Samsung

The Frame also has clever sensors that can detect when nobody is present in the room, saving valuable energy by switching itself off and features a low-energy display.

It is due to be released later this year; price TBD. For more information, click here.

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© Samsung