This groundbreaking TV design is more like a sleek art installation piece than a gadget, changing the perception that technology is often ‘ugly’.
Showcased at Milan Design Week, the Frame has all the functionality of a hi-tech TV when switched on, but when it’s turned off it goes into ‘Art Mode’, displaying a curated collection of artworks that appear real, surrounded by a customisable veneer frame that sits completely flush against the wall to blend seamlessly into your home.
Yves Behar said in a statement: ‘A home is an expression of personal taste, functional needs and interests. Every piece of furniture, every work of art on the wall, every object, becomes part of an aesthetic and style. The television is no exception. Whether it is small or large it has a strong visual presence in a room, even if you try to hide it. In our smaller homes and apartments, when a television is off, its black square takes up valuable real estate.’
The pieces for the ‘Art Mode’ function were carefully chosen by curator Elise Van Middelem, who selected works from a number of established artists including Todd Eberle, Barry McGee and Luisa Lambri, all of which may not have been accessible to the buyer otherwise.
The Frame also has clever sensors that can detect when nobody is present in the room, saving valuable energy by switching itself off and features a low-energy display.
It is due to be released later this year; price TBD. For more information, click here.