U by Uniworld, a rather snazzy river cruise company, are launching a fleet (only two, but fleet just sounds grander) of fabulous, chic floating hotels and social cl(h)ubs.
So, who is allowed on-board? Passengers must be aged between 21 to 45 and have no fear of wearing ‘denim on denim’ – it’s a joke, but it’s a trend. Once you all get mingling, the floating club will stop at numerous European favourites including the likes of Paris, Amsterdam and Budapest.
Still sounds like it’s for the old people, right? Wrong! Whilst you may be stopping at some golden-oldie hangouts, Uniworld caters to one thing the likes of Saga, Cunard and P&O cruises don’t – hand’s on, local-orientated experiences.
On who will be jumping on the cruises first, CEO Ellen Bettridge told Condé Nast Traveler: ‘We’re guessing we’ll end up with people between 27 and 35.’
Sounds about right for a millennial bunch, no? Well, the average age of Uniworld’s current cruisers are 50, so it’s already a bit of a departure from the norm. In fact, everything Uniworld has come up with has been specifically tailored for their ‘new kind’ of passenger. The itineraries are no exception.
There are four eight-day options to choose from. One that starts in Paris for a trip along the Seine and a few central European vacays on the Danube, Main, and Rhine – from Amsterdam to Frankfurt; Frankfurt to Regensburg, Germany; and Regensburg to Budapest. Lovely.
And if you’re visiting Europe at Christmas, there’s even better news: sparkly, glittery, magical festive-themed cruises.
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