Guatemala might be best known for its captivating culture, Mayan temples and colonial towns, but thanks to an emerging group of bloggers it’s now carved a name for itself in the fashion world too. Young people all over the country are being inspired by the writing, photography and style of emerging online influencers. Below we’ve picked 7 Guatemalan fashion bloggers you should definitely follow.
Born in 1992 in Guatemala City, Amparo Zepeda showed an interest in design from a very young age, and in 2011 won a fashion design competition in Amiga Magazine. Following this success Amparo studied fashion design in Medellín, Colombia, and launched her blog Fashion From AZ, where she showcases her personal style. By combining her unique sense of style and savvy digital marketing skills, Amparo hopes to enhance Guatemala’s presence in the fashion industry.
Luisa Fernanda Mazariegos studied fashion design at UNIS and began blogging in 2011 as a hobby. Initially intended to be a place where she could share her style, Luisa’s blog Stylish Everywhere quickly became a popular fashion resource where people came to share opinions, daily looks, articles and fashion tips. Thanks to the popularity of her blog, Luisa joined the Canal Antigua TV show Matutino Express, has collaborated with brands including Mango, Boho, Equus and My Fashion, and has been featured in LOOK Magazine.
Nando Yax has been blogging since 2009, and in 2014 was listed as one of the most influential people in Guatemalan fashion by LOOK Magazine. Based in Guatemala City, Nando’s blog NY IS FOR covers men’s trends and the fashion scene in Central America. The success of NY IS FOR has led to Nando becoming an ambassador for many brands and working on Mercedes Benz Fashion Week Guatemala.
Sorel Muñoz has been working in fashion since she was 14, when she began window dressing for shops. She soon founded her blog Fashion District Guatemala where she writes about fashion, beauty, health, wellness, travel and lifestyle. Sorel is inspired by glamour and elegance, has a weakness for bright and iconic pieces – but always tries to look appropriate for the occasion.
Jacobo Suret is a journalist, designer and fashion blogger, and founder of Il Fashionisto, a blog that helps publicise the trends of Guatemala and promote the best fashion designers and industry talent. A lover of fashion since before he can remember, Jacobo has written for the prestigious Guatemalan magazine ContraPoder and appeared on TV as a fashion presenter for Canal Antigua.
A stylist and mother of two, Luisa Allan studied, worked and lived outside Guatemala for several years, but now wants to put her fashion knowledge to good use in her own country. She is dedicated to image consulting and helping clients find their own sense of style, and her popular Instagram account showcases her style and the best of Guatemalan fashion.
Teffa Sierra is a fashion blogger with a plan. Passionate about graphic design and advertising as well as fashion, Teffa uses her popular Instagram account and eponymous blog to help put Guatemala on the international fashion map. She equates fashion with architecture and carefully considers the structure, design, colour and shapes of each piece.