Thai Brands All Locals Love

Singha is Thailands most popular beer, a chilled thirst-quencher youll find in pretty well every bar and restaurant across the country
Singha is Thailand's most popular beer, a chilled thirst-quencher you'll find in pretty well every bar and restaurant across the country | © Simon Anders / Alamy Stock Photo
Kyle Hulme

Fancy a can of the original Red Bull? Or designer gear from Disaya? Then follow Culture Trip’s guide to beloved Thai brands, from make-up and bags to chilled beer.

Did you know – Culture Trip now does bookable, small-group trips? Pick from authentic, immersive Epic Trips, compact and action-packed Mini Trips and sparkling, expansive Sailing Trips.

Thailand is a haven for shoppers, whether you’re in Bangkok, Chiang Mai or Pattaya, you’re never too far away from a huge shopping centre or a cute boutique store. As much as Thais love foreign brands, there’s a stack of Thai products beloved by locals and tourists alike – here’s a guide to some of the more well-known of them.

Krating Daeng

Krating Daeng is the original Thai version of Red Bull, which first appeared on sale more than thirty years ago

Malee

While one might associate Thailand with fresh fruit and fruit juices, cartons of juice are as popular and much more convenient. When it comes to fruit drinks, Malee reigns supreme in Thailand. With a history that started out in the fields in 1964, as a solution to the problem of what to do with excess seasonal fruits Malee has since gr,own into a giant of a company, winning awards and expanding to sell its products in the Middle East and across Southeast Asia. With many different flavours and special, low-calorie varieties, there’s little wonder that it’s grown to be so popular.

Singha

Singha, like Red Bull, is a Thai brand recognised the world over. Marketed as the original Thai beer, Singha is the country’s most popular beer, and the Singha corporation also brews other well-known Thai beers such as Leo, as well as soft drinks and food. Whether it’s from a bottle shop or in a Thai restaurant, Singha is enjoyed by millions of people around the world, and has been the beer of choice of Thai people since 1933.

Popular with locals and tourists alike, Singha and Chang (“elephant” in Thai) are two of the country’s biggest beer brands

Chang

If Singha is the most popular Thai beer, then Chang isn’t far behind. The winner for Thailand at the World Beer Awards 2017, Chang is a favourite of both Thai locals and the masses of travellers who come to the country every year. Chang also produces non-alcoholic beverages such as soda water, and have sponsored international sports teams, such as Everton Football Club, in the past. Fun fact – Chang means “elephant” in the Thai language.

The Pizza Company

The Pizza company Restaurant in Pattaya.

Originally working as a Pizza Hut franchise, they became a separate entity in 2001 and haven’t looked back since, becoming the number-one pizza restaurant in Thailand. On any given night, you’re sure to see families coming together to enjoy Italian-American cuisine in a Pizza Company restaurant, and it’s a popular choice for birthdays and celebrations, too. It’s since expanded overseas too, with branches open in 11 other countries across Asia.

NaRaYa

While designer bags are as popular in Thailand as they are anywhere else, Thais also love to buy locally made products at companies such as NaRaYa. Established in 1989, NaRaYa has gone from strength to strength, with more than 3,000 employees nationwide working alongside 4,000 rural makers to produce high-quality bags, purses and accessories in a range of cute designs and materials. An inspiring success story, NaRaYa is well-loved appreciated around the country.

Black Canyon Coffee

Starbucks may have plenty of stores around Thailand, but Black Canyon Coffee was the first company to bring specialty coffee to the Land of Smiles, and the Thai people haven’t forgotten its pioneering efforts. A wildly popular coffee company, Black Canyon offers a wide range of coffees, including iced coffees and its super-popular frappes. It also serves Thai and international food. The company is spreading overseas too, with a number of franchises across Southeast Asia.

Disaya

Thai designer Jo Disaya’s 2017/2018 collection hits the catwalk in Kuala Lumpur, Malaysia

Disaya Sorakraikitikul studied fashion in the UK in 1995, and used her expertise to launch a label that’s not just well-known in Thailand but acclaimed around the world. Disaya clothing remains popular with Thai celebrities and well sought after by Thais, with boutiques in Bangkok showcasing the latest designs. It gained global recognition after a Disaya dress appeared on the cover of Amy Winehouse’s Back to Black album.

Greyhound

Greyhound is a clothing company that focuses on edgy, modern designs for forward-thinking fashionistas. Originally founded by four friends in Bangkok, it’s since spread worldwide, with stores all over Southeast Asia and farther afield in countries such as Switzerland, Austria, Russia and Israel. It also have nine cafes and restaurants in Bangkok, which have become go-to destinations for the city’s young and trendy. Drop in and try the more-ish crab and corn pops, served with sweet chilli sauce.

Oriental Princess

Oriental Princess is a long-established beauty and cosmetics company with more than 300 stores all over Thailand. From perfumes to make up, hair products to clutch bags, Oriental Princess has a wide range of products to suit people of all ages. Its affordable prices for high-quality products has seen it go from strength to strength, and there’s bound to be a store near you wherever you’re travelling in Thailand.

S. Khonkaen

The first Thai food company to be publicly listed, S. Khonkaen is a giant of the Thai food industry. If you’ve ever been to Thailand, there’s a good chance that you’ve eaten something from this company, given that its products are stocked extensively in convenience stores and used by restaurants all over the country. It has also established a production base in Poland, in order to meet European demand for Asian meat products. Despite its success and various awards, it still remains true to its roots, with its name reflecting the city where it all started.

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.

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