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Shopping crowds in Myeongdong, Seoul | © el_ave / Flickr
Shopping crowds in Myeongdong, Seoul | © el_ave / Flickr
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The Best Womenswear Boutiques in Seoul

Picture of Linda Dunsmore
Updated: 9 February 2017
South Korean fashion has been taking the Asian markets by storm and even fashionistas in Europe and America are in love with the styles from Seoul. The following womenswear boutiques are a must for any fashion lover visiting South Korea.

A Land

With various locations around Seoul, A Land is one of the leading womenswear shops in the city. A Land carries mostly up and coming labels, such as SJYP or Low Classic. One of the best A Land stores is located in Gangnam’s trendy Garosu-gil area surrounded by cozy cafés and more unique shopping opportunities.

548-5 Sinsa-dong, Gangnam-gu, Seoul

10 Corso Como

The Korean arm of a Milanese designer, 10 Corso Como is more than just a trendy retailer. The store features high quality fashion, a design and art gallery, a bookshop and a garden café. Technically, you could spend an entire day at 10 Corso Como and not get bored. Former fashion editor Sozzani created the brand to combine all her passions in one store, and she’s done it perfectly.

79 Cheongdam-dong, Gangnam-gu, Seoul

Rare Market

One of Seoul’s most hip fashion stores, Rare Market, has stirred up the local fashion world since its opening. Dami, the store owner, is the sister of world-famous K-Pop star G-Dragon of BIG BANG, Korea’s most influential boy group export. While G-Dragon is known to be a fashion lover himself, as be has been spotted attending international fashion shows with Karl Lagerfeld, Dami is also very successful in the fashion industry. Today, Rare Market is a hotspot for Seoul fashionistas and numerous Korean celebrities.

95-5 Cheongdam-dong, Gangnam-gu, Seoul

Vintage Bonnie

Located in Seoul’s up and coming hip neighborhood of Ikseon-dong, Vintage Bonnie provides its clientele with anything quirky and exciting from the 1920s up until the 1980s. It is a place where Trolls and My Little Ponys stand next to vintage plaid shirts and hair accessories. Walking down the narrow hanok alleyways of Ikseon-dong, you can easily spot the pink and purple neon ‘Vintage Bonnie’ sign from afar.

166-51 Ikseon-dong, Jongno-gu, Seoul

Smith Market

Valentino, Gucci and co. for a fraction of the original price? That’s what you’ll find at Smith Market. This lovely boutique lets you pick up some of the biggest names in the fashion world for up to 90% off the label price. What’s great about Smith Market is that you can go online and regularly check their inventory so that you don’t miss a single hot item. If you own designers pieces you’d like to get rid off, you can also sell them to Smith Market for a good price and re-invest them in some new goodies. 
76-6 Jamwon-dong, Seocho-gu, Seoul

Pyeong Hwa Fashion Town

Dongdaemun has long been one of Seoul’s most prominent fashion districts, especially as it is home to Dongdaemun Design Plaza, where the bi-annual Seoul Fashion Week is held. Pyeong Hwa is not only a store but an entire street market filled with boutiques and shops selling anything and everything from accessories to full outfits and shoes. The best part about this market is that it leaves some room for price negotiation.

274 Cheonggyecheon-ro, Gwanghui-dong, Jung-gu, Seoul